Master Product Metrics

Level up your product career, build your confidence with data, analytics & AI tools to measure what truly matters.

What you'll learn

Gain Confidence With Data & Level Your Product Career

Align Metrics With Business Strategy

Measure What Truly Matters

Drive Data Driven Roadmap Decisions

Learn How To Put Theory Into Practise With Frameworks, Analytics & AI Tools

Requirements

Basic knowledge of product management and leading digital products

No previous analytics knowledge needed - we will make this topic more approachable for you!

Description

Every product role requires working with data. Build your confidence with metrics and learn how to leverage analytics & AI tools to drive customer and business impact. From the author of Amazon #1 New Release "The Insights Driven Product Manager " - recommended as one of the top 20 books for Product Managers by Amplitude.12 Video Modules From Strategy to ImplementationAligning Metrics to StrategyDefining Key MetricsBuilding Your Tools StackAI Tools for Better InsightsMetrics 101 Best PractisesPitfalls to AvoidCreating a Data Driven Culture3h+ of Concise & Purposefully Created Video LessonsMaximise your learning experience, without sacrificing depth or clarity with high quality video lessons and slides, purposefully recorded and edited for this course.10 Practical Templates & Reference SheetsMetrics One PagerA/B Testing PlanningQual vs Quant DataHow to Share Data InsightsMetrics 101 ChecklistMetrics DefinitionsLeading vs Lagging MetricsAbout the InstructorCorinna Stukan is a product executive, startup advisor and investor with 15 years experience leading B2B and B2C products across APAC, Europe and the US. She is the founder of The Insights Driven PM, currently serves on the advisory board of Impact Chain and advises a range of AI and FinTech startups in New Zealand. She leverages her pragmatic German approach to help organisations connect data insights with strategy - by tracking less, but better. Her book "The Insights Driven Product Manager" hit #1 Amazon New Release in two categories and was recommended by analytics leader Amplitude as one of the top 20 books for Senior Product Managers.What Other People Say - Previous Metrics Talks & Books"This was a masterclass in the practical use of metrics" — CPO & Product Advisor, NZ"A no BS examples-based perspective from Corinna Stukan on what data to record and act on to make effective product-decisions. I used the book preparing for a job interview for a data heavy role :)" — Product Leader, UK "Any successful organization understands the need for relevant data in the modern marketplace. The book The Insights Driven Product Manager helps to zero in on what data you should be considering when making critical decisions for your product plan, including what metrics to consider and when to use qualitative or quantitative data. Written for product managers and leaders at tech companies, it’s full of advice on how to become more insights-driven, create product roadmaps and other essential facets of the PM role." — Amplitude, Leading Analytics PlatformWhy I created this courseEvery product role requires working with data these days. Especially in today's fast moving environments, product leaders need to be able to leverage data to spot early signals and closely monitor customer and business outcomes to course correct and stay competitive.Ultimately, if you become more data driven and are able to articulate the impact you are having on both the customers and the business, you'll be able to not only drive greater results, but also help your career as a product leader.The content is complimentary to my Amazon #1 New Release book The Insights Driven Product Manager, but also covers many more examples, how to build your analytics tools stack and how to use AI to gather customer insights faster.

Overview

Section 1: Introduction

Lecture 1 Course Overview & Introduction

Section 2: The Importance of Becoming More Data-Driven

Lecture 2 The Importance of Becoming More Data-Driven

Section 3: Overview of Popular Metrics Frameworks

Lecture 3 Overview of Popular Metrics Frameworks

Section 4: Essential Metrics to Track

Lecture 4 Essential Metrics to Track

Section 5: Alignment Through the Metrics One-Pager

Lecture 5 Alignment Through the Metrics One-Pager

Section 6: Leading vs. Lagging Metrics

Lecture 6 Leading vs. Lagging Metrics

Section 7: Metrics 101 - Avoiding Common Pitfalls

Lecture 7 Metrics 101 - Avoiding Common Pitfalls

Section 8: A/B Testing & Experimentation Fundamentals

Lecture 8 A/B Testing & Experimentation Fundamentals

Section 9: Qualitative vs. Quantitative Data

Lecture 9 Qualitative vs. Quantitative Data

Section 10: Creating Your Analytics Tool Stack

Lecture 10 Creating Your Analytics Tool Stack

Section 11: AI Capabilities for Metrics and Insights

Lecture 11 AI Capabilities for Metrics and Insights

Section 12: How to Share Insights and Create a Data Driven Culture

Lecture 12 How to Share Insights and Create a Data Driven Culture

Section 13: Master Product Metrics - Course Summary

Lecture 13 Master Product Metrics - Course Summary

Product Leaders Of Technology Products - Product Managers, Business Leaders, Founders,Design And Engineering Leaders In The Product Team