Master Couse : Consumer Products & Retail 2.0

Consumer Products Industry, Retail Management, Omnichannel Strategies, E-commerce & Digital Transformation, QSR

What you'll learn

Understand the fundamentals of the Consumer Products and Retail industries, including key concepts and business models.

Analyze consumer behavior, purchasing decisions, and the impact of psychological and economic factors.

Develop knowledge of retail operations, including merchandising, pricing, and supply chain management.

Evaluate the role of technology, AI, and digital transformation in modern retail and consumer goods.

Identify key trends in Quick Service Restaurants (QSR), franchising, and operational efficiency.

Explore omnichannel retail strategies, mobile commerce, and the shift toward e-commerce.

Assess the impact of sustainability, ethical retailing, and eco-friendly product trends on the industry.

Learn the significance of data analytics, consumer insights, and competitive benchmarking in decision-making.

Understand retail security, loss prevention strategies, and compliance with industry regulations.

Gain insights into emerging trends such as the Metaverse, AR shopping, and subscription-based retail models.

Requirements

Basic skills and ideas of Consumer Products & Retail !

Description

Master Course – Consumer Products & Retail 2.0The Master Course: Consumer Products & Retail 2.0 is designed to provide a deep understanding of the evolving landscape of the Consumer Products and Retail industries. This course explores fundamental concepts, key business models, and industry terminologies, equipping learners with the knowledge to navigate the complexities of modern consumer markets. From understanding consumer behavior to analyzing product lifecycles, students will gain insights into the dynamic relationship between businesses and their customers.As digital transformation reshapes retail, this course delves into the impact of e-commerce, omnichannel strategies, artificial intelligence, and data analytics on consumer engagement. Learners will explore the rise of Quick Service Restaurants (QSR), sustainable business practices, and emerging technologies such as augmented reality and the Metaverse in retail. Additionally, critical aspects like pricing strategies, supply chain management, and customer experience will be covered to ensure a well-rounded understanding of the industry.By the end of this course, students will be equipped with the skills to make strategic decisions in the Consumer Products and Retail sectors. Whether you are a business professional, entrepreneur, or marketing specialist, this course provides actionable insights to drive growth and innovation in an ever-evolving marketplace. Stay ahead of the competition by mastering the latest trends, best practices, and consumer engagement strategies that define Retail 2.0.In this master course, I would like to teach major topics:Module 1: Introduction to Consumer Products IndustryModule 2: Understanding Consumer BehaviorModule 3: Consumer Products as a BusinessModule 4: Product Lifecycle in Consumer GoodsModule 5: Understanding FMCG (Fast-Moving Consumer Goods)Module 6: Understanding Consumer DurablesEnroll now and learn today !Good Luck !

Overview

Section 1: Master Couse : Consumer Products & Retail 2.0 - Lectures

Lecture 1 Introduction to Consumer Products Industry

Lecture 2 Understanding Consumer Behavior

Lecture 3 Consumer Products as a Business

Lecture 4 Product Lifecycle in Consumer Goods

Lecture 5 Understanding FMCG (Fast-Moving Consumer Goods)

Lecture 6 Understanding Consumer Durables

All UG, PG, Business, General Management, IT , Finance and Marketing Students !,Interested students to learn about the concepts of Consumer Products & Retail.