Marketing 101: Mba-Level Strategies For Business Growth

Master Essential Marketing Strategies to Drive Business Growth – Learn Branding, Digital Marketing, and Market Analysis

What you'll learn

Master Fundamental Marketing Principles – Understand the core concepts of marketing, including market research, segmentation, positioning, and branding

Develop Effective Marketing Strategies – Learn how to craft data-driven marketing strategies

Leverage Digital Marketing for Business Success – Gain insights into digital marketing techniques

Analyze Market Trends and Consumer Behavior – Use analytical tools and frameworks to assess market trends, consumer behavior, and competitive landscapes

Requirements

A willingness to learn – No prior marketing knowledge is required; just bring curiosity and motivation

Basic computer and internet skills – Since we cover digital marketing strategies, familiarity with using websites, social media, and email will be beneficial.

An interest in business and growth strategies – Whether you're an entrepreneur, freelancer, or aspiring marketer, this course will help you develop practical marketing skills.

Optional: A notebook or digital tool for taking notes – To track key insights, strategies, and action steps for your business or career.

Description

Are you ready to master marketing strategies that drive real business growth? Whether you're an entrepreneur, aspiring marketer, freelancer, or business owner, this course will equip you with the skills needed to attract customers, build a strong brand, and increase sales.In Marketing 101: MBA-Level Strategies for Business Growth, you'll learn fundamental marketing principles and how to apply them in today's fast-changing business world. This course simplifies complex marketing concepts, making them easy to understand—even if you have no prior experience.What You’ll Learn1-Marketing Fundamentals – Understand key concepts like market segmentation, positioning, and branding.2-Strategic Marketing Planning – Learn how to create a powerful marketing plan tailored to your business goals.3-Digital Marketing Essentials – Master SEO, social media, content marketing, and email strategies to grow your online presence.3-Consumer Behavior & Market Trends – Analyze customer needs, competition, and industry trends for better decision-making.Who Should Take This Course?-Entrepreneurs & Business Owners looking to expand their reach and increase sales.-Aspiring & Junior Marketers wanting to gain practical, MBA-level marketing knowledge.-Freelancers & Consultants who need to effectively market their services.-Students & Career Changers eager to build a solid foundation in marketing.By the end of this course, you'll have a clear, actionable marketing strategy to apply immediately. Enroll now and start growing your brand today.

Overview

Section 1: Introduction to Marketing & Digital Marketing Fundamentals

Lecture 1 Introduction to Marketing

Lecture 2 Core Functions Of Marketing

Lecture 3 The 4 Ps of Marketing

Lecture 4 Introduction to Digital Marketing

Lecture 5 Why Focus on Digital Marketing?

Lecture 6 Digital Marketing vs. Traditional Marketing

Lecture 7 Overview of Digital Marketing Channels

Lecture 8 Key Terminology

Section 2: Market Research

Lecture 9 Introduction to Market Research

Lecture 10 Primary Research Methods

Lecture 11 Secondary Research Technique

Lecture 12 Competitor Analysis

Lecture 13 How Market Analysis Works

Lecture 14 Essential Market Analysis Methods for Marketers

Section 3: Strategic Business Insights

Lecture 15 SWOT Analysis

Lecture 16 PESTLE Analysis

Lecture 17 Poter Five Forces Model

Lecture 18 Market Analysis VS Market Research

Entrepreneurs & Small Business Owners,Aspiring & Junior Marketers,Freelancers & Consultants,Students & Career Changers