Human-Centered Design: The Psychology Behind Product Succes

Unlock the secrets of human psychology to design intuitive, engaging, and habit-forming products that users love.

What you'll learn

Master Psychological Principles in Product Design – Learn how cognitive biases and behavioral psychology shape user behavior.

Design Intuitive & Engaging Products – Apply human-centered design strategies to improve UX and retention.

Create Habit-Forming Products – Use the Hook Model and habit-building techniques to drive long-term engagement.

Leverage Pricing & Persuasive Design – Explore ethical strategies that influence user decisions and enhance product success.

Requirements

No prior experience in psychology or design is required—this course is beginner-friendly.

Basic understanding of product development, UX, or marketing is helpful but not necessary.

A curious mindset and willingness to apply psychological principles to real-world products.

Access to a computer or smartphone to explore case studies and complete exercises.

Description

Why do some products feel intuitive and engaging while others frustrate users? The secret lies in Human-Centered Design—the strategic use of psychology to craft experiences that captivate, retain, and delight users.In this course, you'll explore the psychology behind product success, learning how cognitive biases, emotional design, and habit-forming principles shape user behavior. You'll uncover the science behind persuasive UX, effective pricing strategies, and ethical product design.What You'll Learn: The key psychological principles that drive user engagement and decision-makingHow to apply cognitive biases like loss aversion, social proof, and anchoring in product designThe Hook Model—how successful products build habits that keep users coming backThe power of emotional design—using aesthetics, colors, and micro-interactions to create intuitive experience Psychological pricing strategies that influence purchasing decisions A step-by-step psychology-driven product design checklistHow to ethically apply persuasion techniques without crossing into manipulationWho Is This Course For? Product Designers, UX/UI Designers, and Developers looking to create engaging experiences Entrepreneurs and Product Managers who want to build habit-forming, high-converting products Marketers and Growth Hackers interested in leveraging psychology for better user engagement Anyone curious about the intersection of psychology, technology, and designBy the end of this course, you'll have a deep understanding of how human psychology influences product design—and the tools to create products that people love and trust. Join now and start designing with psychology in mind!

Overview

Section 1: Introduction to Psychology in Product Design

Lecture 1 Why Psychology is the Secret Weapon of Great Product Design

Lecture 2 The Psychology Behind Addictive Product Design: A Case Study on Duolingo

Section 2: Cognitive Biases That Shape User Behavior

Lecture 3 Cognitive Biases in Product Design: How to Influence User Decisions Ethically

Lecture 4 Social Proof: Why We Trust What Others Use

Section 3: Emotional Design – Crafting Intuitive & Engaging Experiences

Lecture 5 Emotional Design: Creating Products That Feel Intuitive

Lecture 6 Behavioral & Reflective Design: Crafting Engaging User Experiences

Section 4: The Hook Model – Designing Habit-Forming Products

Lecture 7 The Hook Model: How Products Keep Users Coming Back

Lecture 8 Variable Rewards & Investment: How Products Keep Users Hooked

Section 5: The Psychology of Pricing & Persuasion in Product Design

Lecture 9 The Psychology of Pricing: How Small Changes Drive Big Decisions

Lecture 10 Pricing Psychology in Action: Spot the Hidden Strategies

Section 6: Applying Psychology to Your Product Design

Lecture 11 Applying Psychology to Your Own Product Designs

Lecture 12 Final Project: Design a Psychology-Driven Product Concept

Product Managers & UX Designers – Learn how psychology influences user behavior and engagement.,Entrepreneurs & Startup Founders – Design products that attract and retain users.,Marketers & Growth Strategists – Apply behavioral science to improve conversions and customer loyalty.,Engineers & Developers – Build intuitive and user-friendly digital experiences.,Anyone Interested in Human-Centered Design – No prior experience needed—just a curiosity about how psychology shapes great products!