Google Shopping Ads Digital Marketing Course

Google Ads Shopping Ads Course

What you'll learn

E-commerce Marketing via Google Ads

Google Shopping Campaign

Google Merchant Center Account Setup

Google Performance Max Campaign

Requirements

A Basic understanding of Digital Marketing

Description

The Google Ads Shopping Ads Course provides comprehensive training on setting up, managing, and optimizing Shopping campaigns in Google Ads. Designed for e-commerce businesses and marketers:Learners will gain insights into bidding strategies, targeting options, and best practices for maximizing return on ad spend (ROAS). Through step-by-step guidance and practical examples, the course equips users with the skills needed to enhance product visibility and boost sales through Google Shopping Ads. It is perfect for beginners and professionals who want to become a PPC Executive in the realm of Digital Marketing.Introduction to Google Shopping Ads: Overview of Shopping campaigns and their benefits for e-commerce.Setting Up Merchant Center: Creating and configuring a Google Merchant Center account.Product Feed Optimization: Techniques for creating and uploading optimized product feeds.Campaign Creation: Step-by-step guide to setting up Shopping campaigns in Google Ads.Bidding Strategies: Exploring smart bidding and manual bidding techniques for Shopping ads.Targeting and Segmentation: How to refine audience targeting to maximize campaign effectiveness.Performance Analysis: Using reports and data insights to improve campaign performance.Best Practices: Proven strategies for optimizing ad spend and increasing sales.Advanced Features: Learning about Shopping ads extensions and dynamic remarketing.Performance Max CampaignVideo Shopping Campaign

Overview

Section 1: Google Shopping Ads Overview

Lecture 1 Shopping Ads Overview

Section 2: Merchant Center Account

Lecture 2 Merchant Center Account Setup

Section 3: Google Shopping Campaigns

Lecture 3 Standard Shopping Campaign

Lecture 4 Performance Max Campaign

Lecture 5 Google Shopping Video Campaign

Digital Marketers,PPC Ads Executive,Google Ad Experts