Google Ads: Simple Tutorial For Beginners

Google Ads can be a game-changer for businesses—if you do it right.

What you'll learn

Understand the Basics of Google Ads – Learn how Google Ads works, including key concepts like keywords, bidding, and ad ranking.

Create and Optimize Google Ads Campaigns – Set up and manage ad campaigns, including selecting the right campaign type and structuring ad groups effectively.

Analyze and Improve Ad Performance – Use Google Ads metrics and reports to track campaign performance and make data-driven optimizations.

Master Budgeting and Bidding Strategies – Learn how to allocate budgets effectively and choose the right bidding strategies to maximize return on investment.

Requirements

No prior experience with Google Ads is required. This course is designed for complete beginners. A computer with internet access and a Google account is recommended to follow along with practical exercises.

Description

Google Ads can be a game-changer for businesses—if you do it right.The secret? A strong foundation. You need well-structured campaigns, carefully chosen keywords, and compelling ad copy that speaks to your audience.But here’s where most businesses go wrong: they don’t track results properly. Clicks and impressions are nice, but what really matters is conversions—calls, form submissions, and actual sales.Want to maximize your ROI? Use AI-powered optimization, experiment with bidding strategies, and refine your campaigns based on real data.Google Ads isn’t about spending more—it’s about spending smarter. Nail the strategy, and you’ll outperform 95% of your competitors.You will learn by following the strategies and tactics in the course step by step.Google Ads is one of the best ways to grow your business online.With the right strategy, you can reach customers who are actively looking for your products or services.First, choose keywords that match what people search for.Then, write compelling ads that make people click.A well-structured campaign makes sure your budget is spent wisely.Don’t forget to track your results!With AI and data, you can keep improving your campaigns to get better results over time.Start with small tests, learn what works, and scale up.That’s how you make profitable Google Ads!   

Overview

Section 1: Welcome message

Lecture 1 Intro

Section 2: Introduction

Lecture 2 Introduction and basics

Section 3: Use dynamic ad features

Lecture 3 Use dynamic ad features

Section 4: Choosing the right bidding strategy

Lecture 4 Mistakes are often made in selecting a bidding strategy

Section 5: Search Campaign Setup

Lecture 5 Search campaigns

Section 6: Customer Acquisition and selecting language

Lecture 6 Locations and language

Section 7: Audience Segmentation

Lecture 7 Keywords and ads

Section 8: Keyword optimization

Lecture 8 Optimization

Section 9: End word

Lecture 9 Thank you! Good Luck!

This course is ideal for small business owners, digital marketing beginners, entrepreneurs, and anyone looking to learn how to use Google Ads to drive traffic and sales. Whether you’re a freelancer, startup founder, or aspiring marketer, this course will give you the foundational knowledge needed to run successful ad campaigns.