Facebook Marketing Mastery 2025: Organic Growth & Paid Ads

Unlock the full potential of Facebook to grow your business or personal brand—without wasting ad spend!

What you'll learn

Learn Facebook Masterclass From Scratch

Learn Page Optimisation, Personal Branding & Increase Revenue.

Learn Facebook Business, Paid Ads & Lead Generation.

Requirements

A Facebook account

Debit card, credit card or any other payment method

Website or landing page is not mandatory but would be beneficial

Laptop, desktop, smartphone or tablet

Good Internet Connection

Description

In this comprehensive course, you’ll learn everything from scratch—how to use Facebook for organic growth, build a powerful presence, create high-converting content, and master Facebook Ads with advanced techniques.Perfect for marketers, business owners, content creators, freelancers, and students, this course provides practical, up-to-date training with real-world examples, proven strategies, and hands-on walkthroughs.Whether you’re a complete beginner or already familiar with social media marketing, this course is your ultimate guide to mastering Facebook Organic Marketing and Facebook Ads—from the ground up.In 2025, Facebook continues to be one of the most powerful platforms for reaching audiences, driving conversions, and building long-term brand visibility. But succeeding on Facebook isn’t just about running ads—it’s about understanding the full ecosystem: how to build an engaged organic presence and amplify it through highly targeted paid strategies.What You’ll Learn:Set up and optimize your Facebook Page for maximum reachBuild an engaged community using organic tacticsUnderstand Facebook’s algorithm & how to use it to your advantagePlan, create, and schedule viral organic contentMaster Facebook Creator Studio, Meta Business Suite & Page InsightsRun high-converting ad campaigns with Meta Ads ManagerLearn campaign objectives, targeting, budgets & biddingA/B Testing, Custom Audiences, Retargeting & LookalikesTrack and scale ads using Meta Pixel and performance dataBonusesDownloadable Content Planner & TemplatesAd Copywriting Cheat SheetFacebook Ad Troubleshooting ChecklistReal ad account case studiesNo matter your current skill level, you'll go from zero to expert in Facebook Marketing by the end of this course.

Overview

Section 1: Introduction To Facebook Marketing

Lecture 1 Why Use Facebook For Business?

Lecture 2 How Facebook Can Help Businesses?

Lecture 3 Essential Tools Of Facebook (Facebook, Instagram, Messenger & WhatsApp)

Lecture 4 How Facebook Tools Can Help Businesses Achieve Their Goals?

Lecture 5 How To Use Facebook, Instagram & Messenger To Connect With Your customers?

Section 2: Why Facebook Page Matters For Business?

Lecture 6 Differences Between Profile & Page

Lecture 7 Top Reasons Why Business Needs Facebook Page?

Section 3: Creation of Facebook Page

Lecture 8 How To Create Facebook Page (Design & Implementation of Images With Canva)

Lecture 9 Features To Be Known of Facebook Page - (Every Single feature To Be Explained)

Lecture 10 How To Optimize Facebook Page For Better Reach?

Lecture 11 Settings of Page

Lecture 12 Page Tips & Setup

Lecture 13 How To Grow Your Page Following Organically?

Section 4: Essentials of Facebook Page Posts

Lecture 14 Reasons Why Page Posts Matter

Lecture 15 What You Need To Know About Posts?

Lecture 16 How To Post On Facebook Page?

Lecture 17 Powerful Ideas To Post On Facebook Page

Lecture 18 Designing Page Posts With Canva

Section 5: Facebook Tools To Communicate With Your Audience

Lecture 19 Tools For Your Facebook Page

Lecture 20 Tools For Your Facebook Page - Part 2

Lecture 21 How Does WhatsApp For Business Work?

Lecture 22 Page Inbox : Things To Be Known

Lecture 23 How & When To Use Creator Studio? Part 1

Lecture 24 How & When To Use Creator Studio? Part 2

Lecture 25 How & When To Use Creator Studio? Part 3

Lecture 26 Home Section Of Creator Studio

Lecture 27 Content Library Section Of Creator Studio

Lecture 28 Insights Section On Creator Studio

Lecture 29 Inbox+ Section Of Creator Studio

Lecture 30 Monetisation Section Of Creator Studio

Lecture 31 Creative Tools Section Of Creator Studio

Lecture 32 Settings & Resources Section Of Creator Studio

Lecture 33 How To Grow Facebook Page With Stories?

Lecture 34 How To Post Facebook Page Stories?

Lecture 35 Understanding Stories Creative Tools

Lecture 36 Elements Facebook Page Stories

Lecture 37 How To Use Facebook Groups To Engage With Your Audience?

Lecture 38 How To Use Messenger For Your Business? Why Is It Important?

Lecture 39 How To Grow Facebook Page With Live Feature? How To Use a Live Producer?

Lecture 40 How To Use Facebook Shop For More Sales?

Lecture 41 Why & How To Create & Use Content Calendar For Facebook?

Section 6: Facebook Page Optimisation Marketing Strategies

Lecture 42 How To Align Facebook Strategy With Business Goals?

Lecture 43 Knowing Your Facebook Audience

Lecture 44 How To Evaluate Your Current Facebook Strategy?

Lecture 45 Understanding Facebook Algorithm

Lecture 46 How To Build An Engaging Community?

Lecture 47 How To Use Facebook Tools For Successful Organic Strategy?

Lecture 48 How To Increase Facebook Reach With Engaging Content?

Lecture 49 How To Measure The Success With Page Insights?

Lecture 50 How To Increase Page Likes & Followers Organically?

Lecture 51 How To Generate Leads Organically?

Section 7: Get Started With Facebook Ads

Lecture 52 Introducing Facebook Ads

Lecture 53 When To Advertise On Facebook?

Lecture 54 What Are Facebook Page Ads?

Lecture 55 Where Can People See Your Ads?

Lecture 56 What Are Boost Posts?

Lecture 57 Facebook Advertising Tools: Things You Need To Know

Lecture 58 Steps To Create Ad From Facebook Page

Lecture 59 How Ad Objectives Affect Ad Creation? & How To Select Right Ad Objective?

Lecture 60 Can You Grow Your Audience Without Paying For Facebook Ads?

Lecture 61 Can You Grow Your Audience Without Paying For Facebook Ads? Part 2

Lecture 62 3 Phases Of Facebook Ads

Lecture 63 How To Avoid 3 Common Mistakes Of Facebook Ads

Lecture 64 Which Types of Ads You Should Create First?

Section 8: How To Create An Ad On Facebook?

Lecture 65 Key Elements Of Facebook Ads

Lecture 66 Ad Formats On Facebook Page

Lecture 67 Creatives of Facebook Ads

Lecture 68 Tips For Creating Ad Creative

Lecture 69 Uploading Videos & Images For Facebook Ads

Lecture 70 How To Write Facebook Ads?

Lecture 71 How To Write Great Facebook Ad Copy?

Section 9: Promoting Your Business From Facebook Page

Lecture 72 Introduction To Page Promotions

Lecture 73 Boost Your Post

Lecture 74 Boost Your Event

Lecture 75 Promote Your Business Locally

Lecture 76 Promote Your Website

Lecture 77 Promote Call To Action Button

Lecture 78 Promote Your Page

Lecture 79 Get More Leads

Lecture 80 Measuring Your Promotion Success

Lecture 81 Optimize Your Promotions

Section 10: Designing Visually Appealing Ads

Lecture 82 Tips For Visually Creating Amazing Ads

Lecture 83 Photography Tips For Ads

Section 11: Get Started With Facebook Ads Manager

Lecture 84 Get Started With Facebook Ads Manager

Lecture 85 Practical Overview Of Ads Manager

Lecture 86 Creating Complete Campaigns

Lecture 87 Best Practices & Practical Considerations

Lecture 88 Business Tools In Ads Manager

Section 12: Advanced Ad Buying Options

Lecture 89 Introduction To Branding

Lecture 90 Planning For Brand Campaigns

Lecture 91 Insights & Targeting For Brand Campaigns

Lecture 92 Creative Development For Brand Campaigns

Lecture 93 Introduction To reach & Frequency

Lecture 94 Reach & Frequency buying Guidelines

Lecture 95 How To Buy Ads Using Reach & Frequency Campaigns?

Section 13: Targeting Right Audience

Lecture 96 How To Target Core Audiences?

Lecture 97 How To Target Custom Audiences?

Lecture 98 How To Target Lookalike Audiences?

Lecture 99 How To Create, Manage & Install Facebook Pixel?

Section 14: Building Awareness & Driving Consideration

Lecture 100 How To Create Video Views Campaign?

Lecture 101 How To Create an Engagement & Message Campaign?

Lecture 102 How To Create Traffic Campaign?

Section 15: Lead Generation Campaigns

Lecture 103 Getting Started With Generating Leads

Lecture 104 Creating Forms To Acquire Leads

Section 16: Promoting Mobile Apps

Lecture 105 Get Started With App Install Campaign

Lecture 106 Measure Your Campaign

Section 17: E-Commerce Ad Campaigns

Lecture 107 Get Started Ecommerce Ads

Lecture 108 Creating Ecommerce Ad Campaign

Lecture 109 Booking More Business With Travel Ads

Lecture 110 Closing Deals With Conversions

Section 18: In Store Ad Campaigns

Lecture 111 Driving Store Traffic Campaigns

Section 19: Safeguarding Ad Account With Policies

Lecture 112 Ad Policies & Review Process

Students,Working Professionals,Entrepreneurs,Freelancers