Employer Branding Mastery: Attract And Retain Top Talent

Build and manage a strong employer brand to attract, retain, and motivate top talent with proven strategies and tools

What you'll learn

Learn employer branding fundamentals and their business impact.

Conduct research to align brand strategies with target audiences.

Develop and measure employer brand effectiveness using KPIs.

Utilize communication and social media to enhance brand visibility.

Requirements

No prior experience is required; this course is open to anyone eager to learn and apply employer branding strategies.

Description

An effective employer brand is crucial for attracting, retaining, and motivating top talent. This comprehensive online course, led by industry expert Mike Pritula, is designed to equip HR professionals and business leaders with the knowledge and tools to build and manage a compelling employer brand. Through eight in-depth lessons, you’ll explore best practices, real-world case studies, and practical strategies to enhance your organization’s reputation as an employer of choice.What you’ll learn:• Employer Brand Fundamentals: Understand the global employer branding landscape, current trends, and the role of employer brand leaders.• Target Audience Research: Identify and analyze your target audiences to tailor your employer brand effectively.• Strategic Employer Branding: Conduct audits, develop brand architecture, and create a roadmap for employer brand implementation.• Analytics and Reporting: Establish key performance indicators (KPIs) and metrics to measure and report on employer brand effectiveness.• Communication and Social Media Strategies: Develop and activate communication plans, utilize social media platforms, and implement employer brand ambassador programs.• Employee and Customer Experience Alignment: Align candidate and employee experiences with brand values to enhance overall brand perception.• Future Trends in Employer Branding: Explore emerging trends and technologies shaping the future of employer branding.Course Program:1. Employer Brand Basics: Overview of the global employer branding market, key trends, and the role of employer brand leaders.2. Target Audience Research: Identifying target audiences, conducting research, and developing audience profiles.3. Strategic Employer Branding: Conducting strategic audits, developing brand architecture, and creating implementation roadmaps.4. Employer Brand Analysis and Reporting: Developing key indicators, defining KPIs, and creating analytics dashboards.5. Communication Practices and Social Media: Developing communication plans, utilizing social media, and building ambassador programs.6. Linking Employee and Customer Experience: Aligning experiences with brand values and understanding their interrelation.7. Future Trends in Employer Branding: Exploring technological and social trends shaping employer branding.Course Features:• Expert Instruction: Learn from Mike Pritula, a renowned HR leader with over 15 years of experience in employer branding.• Flexible Learning: Access eight recorded lessons at your own pace, with one lesson released per week.• Practical Application: Engage in weekly homework assignments with personalized feedback to apply concepts to real-world scenarios.• Interactive Community: Participate in a dedicated Telegram chat to discuss cases, share experiences, and network with peers.• Certification: Receive a diploma upon successful completion of the course, enhancing your professional credentials in employer branding.Who should enroll:• HR Professionals: Individuals responsible for developing and managing employer branding within their organizations.• Business Leaders and Managers: Executives and managers seeking to enhance their company’s reputation as an employer.• Recruitment Specialists: Professionals aiming to attract top talent through effective employer branding strategies.• Marketing Professionals: Individuals involved in promoting the company’s brand and values to potential employees.Equip yourself with the essential skills to build and manage a compelling employer brand that attracts and retains top talent. Enroll now to become an expert in employer branding.

Overview

Section 1: Build Powerful Employer Brand

Lecture 1 Employer brand basics

Lecture 2 Target audience research for the employer brand

Lecture 3 Strategic employer brand

Lecture 4 Employer brand analysis and reporting

Lecture 5 Current employer brand communication practices and social media

Lecture 6 Linking employee and customer experience

Lecture 7 Future trends in employer branding

Lecture 8 HR tools in employer branding

This course is for HR professionals, recruiters, business leaders, and marketing specialists seeking to build and enhance their employer branding skills to attract and retain top talent.