Elevate Employer Branding Using Employee Value Proposition

Masterclass- Strategies to Attract, Engage, and Retain top talents. Align employee and company goals for maximum impact

What you'll learn

Learn what an EVP is and why it’s a critical part of your overall business strategy. Gain a deep understanding of the key components.

Discover how to assess your current EVP through audits and employee feedback. Identify gaps and opportunities to improve.

Identify and manage organisational risks

Learn how to integrate your EVP into recruitment, onboarding, and retention strategies.

Be able to clearly define your EVP and align it with your organizational goals and culture.

Know how to measure and refine your EVP to ensure it continuously meets the needs of your workforce and the evolving job market.

Requirements

You will learn everything you need to know about this topic. No need of previous experience conducting EVP

Description

In today’s competitive job market, a strong Employee Value Proposition (EVP) is your secret weapon for attracting, engaging, and retaining top talent. Employees are no longer just seeking high salaries—they want meaningful work, development opportunities, and a workplace that aligns with their values and goals. This comprehensive course will teach you how to create a compelling EVP that resonates with the modern workforce and sets your organisation apart.Designed for HR professionals, leaders, business owners, and anyone involved in talent management, this course will guide you step-by-step through the fundamentals of EVP. You’ll learn how to assess your current offerings, define your organization’s unique value, and communicate it effectively to employees and candidates alike.Throughout this masterclass, you will gain a deeper understanding of what truly drives employee satisfaction and how you can leverage your EVP to foster a high-performing, motivated workforce. You will discover practical techniques to create an EVP that reflects your organization's core values and long-term vision.During this masterclass, you will learn what the Components of EVP are, how to define Your Organization's EVP, and how to implement EVP strategies effectively.Enroll today and start building an EVP that attracts, engages, and retains the very best talent for your organisation!

Overview

Section 1: Introduction to Employee Value Proposition (EVP)

Lecture 1 Induction

Lecture 2 Defining EVP

Lecture 3 Why EVP Matters?

Lecture 4 Key Components of EVP

Section 2: Defining Your Organization's EVP

Lecture 5 Induction

Lecture 6 Conducting an EVP Audit

Lecture 7 Crafting a Compelling EVP Statement and conclusion

Section 3: Components of EVP

Lecture 8 Compensation and Benefits

Lecture 9 Career Development and Growth Opportunities

Lecture 10 Work Environment and Culture

Lecture 11 Work-Life Balance and Well-being

Lecture 12 Conclusion and Materials

Section 4: Implementing EVP Strategies

Lecture 13 Induction

Lecture 14 Communicating EVP Effectively to Internal and External Stakeholders

Lecture 15 Case Studies

Lecture 16 Integrating EVP into Recruitment, Onboarding, and Retention Strategies

Lecture 17 Measuring the Effectiveness of EVP Initiatives and Making Adjustments as Needed

Lecture 18 Conclusion

Section 5: Recap of key learning and takeaways

Lecture 19 Recap of Key Learning and Takeaways

Beginner HR and People and Culture professionals, Employee branding professionals