Digital Marketing 101: The Ultimate Beginner'S Guide

Master Market Research, Branding, Funnels, Copywriting, SEO, Content and Social Media Marketing, ChatGPT and MORE!

What you'll learn

Understand the fundamentals of market research and branding

Build a powerful digital marketing funnel to guide your customers towards conversion

Create an engaging content strategy that resonates with your target audience

Design visually appealing social media content using Canva

Master copywriting techniques to drive results

Develop effective social media strategies for platforms like Instagram, Facebook, and TikTok

Explore collaborations through influencer marketing to expand your brand's reach

Create your very own website for free

Build and optimize your own website with SEO best practices

Leverage ChatGPT to enhance your digital marketing efforts

Apply your knowledge with hands-on demos, workbooks, and assignments for real-world practice

Requirements

No prior digital marketing experience required — Just your willingness to learn :)

Access to a computer and internet connection

Notebook and pen (for digital brainstorming) an iPad will work too! :)

Description

Struggling to Make Digital Marketing Work for You? You’re Not Alone.Many aspiring marketers, entrepreneurs, and freelancers dive into digital marketing only to find themselves overwhelmed by complex jargon, outdated strategies, and courses that promise results but fail to deliver actionable insights. Sound familiar?If you're tired of wasting time and money on courses that leave you with more questions than answers, this course is designed specifically for you. We know how frustrating it can be to navigate the ever-changing digital landscape without a clear roadmap or practical skills.Imagine feeling confident in your ability to launch campaigns, grow your audience, and drive real results for your business or clients—without the guesswork or overwhelm. This isn’t just another theory-heavy course. We’ve packed it with everything you actually need to succeed, from hands-on exercises to real-world strategies that work.Why This Course Is Perfect for You:In this course, you won’t just learn digital marketing—you’ll dive into practical, hands-on experience through exercises and real-world examples. We designed this course with you in mind, focusing on maximizing your learning without wasting time. We've cut out the fluff and only included what’s truly valuable for your digital marketing journey. Each lesson is carefully curated to help you gradually build a deep understanding of digital marketing and how to thrive in it. The course is thoughtfully organized—no long-winded rambling or unnecessary screen recordings to stretch out time. This is a content-packed, high-value course with clear, focused lessons. We’re bringing you the best because we know you deserve it! :)What You'll Learn:Market Research: Discover how to identify your target audience, analyze market trends, and gather insights that drive successful marketing strategies.Branding: Learn to create a powerful brand identity that resonates with your audience and stands out in a crowded market.Funnels: Understand the complete sales funnel process, from attracting leads to converting them into loyal customers.Copywriting: Master the art of persuasive writing to craft compelling content that engages your audience and boosts conversions.Content Creation and Content Marketing: Develop a content strategy that captivates and retains your audience through blog posts, videos, and social media.Social Media Marketing: Explore effective techniques for growing your presence on major social platforms and driving engagement.SEO Strategies: Optimize your website and content for search engines to increase visibility and attract organic traffic.Data-Driven Decision Making: Use analytics to track performance, measure success, and refine your strategies for better results.Creating a Free Website and Optimizing for SEO: Learn the steps to set up a free website and implement SEO best practices to enhance your online presence.ChatGPT for Digital Marketing: Discover how to leverage ChatGPT for content creation, idea generation, and improving audience engagement.By the end of the course, you'll be able to:Design and execute effective digital marketing campaigns.Boost your online visibility and brand recognition.Drive meaningful traffic to your website and increase conversions.Meet Your Instructors:Hi, I’m Kristine, your lead instructor. With a degree in marketing and extensive experience in advertising, public relations, and digital marketing, I’m here to guide you through every step of your learning journey. In 2020, I took the plunge and started my own marketing business. Along the way, I've had the privilege of serving businesses from different industries for their social media marketing needs and coaching aspiring marketers, making me well-equipped to guide you on this digital marketing journey.Joining me is Rose, an award-winning online course creator and bestselling Udemy instructor with over 80,000 students worldwide. Together, we bring a wealth of knowledge and a passion for teaching to make this course as engaging and valuable as possible.Course Highlights:Beginner-Friendly: We break down complex concepts into easy-to-understand lessons.Interactive Content: Engage with practical exercises, real-world examples, and actionable insights.Supportive Learning: Benefit from our expertise and guidance throughout your learning journey.Ready to transform your digital marketing skills? Enroll now to start mastering digital marketing strategies and take your career or business to the next level. Explore our free previews and see for yourself how this course can make a difference. :)Enroll today and start your path to digital marketing success!

Overview

Section 1: Introduction

Lecture 1 Welcome!

Lecture 2 What Is Digital Marketing and Why Is It Crucial for Businesses Today?

Lecture 3 Digital Marketing Crash Course

Lecture 4 Common Mistakes in Digital Marketing

Lecture 5 Quick Win Activity

Section 2: Market Research

Lecture 6 How Does Market Research Unlock Business Opportunities?

Lecture 7 What’s the Difference between Primary and Secondary Research

Lecture 8 What are Demographics and Psychographics

Lecture 9 Case Study: How We Conducted Market Research

Lecture 10 Demo - How to Create a Google Form for Your Primary Research

Lecture 11 Demo - How to Gather Secondary Data Online

Lecture 12 Your Market Research Workbook

Lecture 13 Who's in the Arena? A Closer Look at Competitor Analysis

Lecture 14 Who Are Your Ideal Customers? Exploring Target Audiences and Personas

Lecture 15 Let’s Create a Buyer Persona

Lecture 16 What Makes Your Offer Irresistible? Crafting Compelling Value Propositions

Lecture 17 Understanding the Customer Journey

Lecture 18 Goals or Objectives: What’s the Difference, and Why Does It Matter?

Lecture 19 What Drives Your Business Forward? Defining Your Business Goals

Lecture 20 Setting SMART Objectives

Lecture 21 Goals & Objectives Examples

Lecture 22 Section Wrap Up

Lecture 23 Market Research Guide in Digital Marketing

Section 3: Branding

Lecture 24 What Is Branding and How Is It Different From Marketing?

Lecture 25 Why You Need a Brand Strategy

Lecture 26 Brand Strategy Workbook

Lecture 27 Defining your Brand Purpose

Lecture 28 Brand Values and Guiding Principles - Why Are They Important to Your Strategy?

Lecture 29 Brand Positioning: How Can You Make Your Brand Stand out in a Crowded Market?

Lecture 30 Brand Persona

Lecture 31 Crafting Your Visual Identity: How to Put Together a Branding Kit That Rocks?

Lecture 32 Building a Strong Brand Identity in Digital Marketing: Avoiding Common Mistakes

Lecture 33 Quick Win Activity

Lecture 34 Branding Guide in Digital Marketing

Section 4: Understanding the Digital Marketing Funnel

Lecture 35 Introduction to the Digital Marketing Funnel

Lecture 36 Top of the Funnel - Awareness

Lecture 37 Middle of the Funnel - Consideration

Lecture 38 Bottom of the Funnel - Conversion

Lecture 39 Post-purchase - Retention and Advocacy

Lecture 40 Optimizing Your Digital Marketing Funnel

Lecture 41 Case Study - Successful Digital Marketing Funnels

Lecture 42 Quick Win Activity

Lecture 43 Digital Marketing Funnel Guide: Understanding the Path to Conversion

Section 5: Content Marketing

Lecture 44 Introduction to Content Marketing

Lecture 45 Creating Valuable Content

Lecture 46 Exploring Content Types

Lecture 47 Content Inspirations

Lecture 48 Content Planning

Lecture 49 Crafting Effective Blog Posts

Lecture 50 Getting Started with Blog Topics and Structure

Lecture 51 Writing Strong Headlines

Lecture 52 How to Nail the Introduction

Lecture 53 Writing the Main Content

Lecture 54 Creating Compelling Featured Images for Your Blog Posts

Lecture 55 How to Repurpose Content

Lecture 56 How Social Media Marketing Supercharges Content Marketing

Lecture 57 Video Content Creation

Lecture 58 What Makes a Great Video and Tips for Success in Video Content Creation

Lecture 59 Wrap up and Quick Win Activity

Lecture 60 Content Marketing Guide in Digital Marketing

Section 6: Copywriting

Lecture 61 What is Copywriting?

Lecture 62 How Copywriting Evolved Through the Years

Lecture 63 Copywriting vs Content Writing - What’s the Difference?

Lecture 64 Features vs. Benefits

Lecture 65 Assignment - Features vs Benefits

Lecture 66 AIDA Formula

Lecture 67 Assignment - AIDA

Lecture 68 PAS Model

Lecture 69 Assignment - PAS

Lecture 70 4P’s model - Promise, Picture, Proof, Push

Lecture 71 Assignment - 4P’s Model

Lecture 72 How to Write a Compelling Copy

Lecture 73 Social Media Copywriting

Lecture 74 Platform-Specific Copywriting Strategies

Lecture 75 Copywriting Guide in Digital Marketing

Section 7: Social Media Marketing

Lecture 76 Section Overview

Lecture 77 Introduction to Social Media Marketing

Lecture 78 Key Terminologies to Help in Your Social Media Marketing

Lecture 79 Content Types and Goals

Lecture 80 Content Goals & Evergreen vs. Trendy Content

Lecture 81 Quick Activity

Lecture 82 Choosing the Right Social Media Platforms

Lecture 83 Assignment

Lecture 84 Social Media Content Creation

Lecture 85 Where to Find Content Inspiration?

Lecture 86 Helpful Tools for Social Media Content Planning

Lecture 87 Designing Your Content - Introduction to Canva

Lecture 88 Let’s Get Familiar with the Canva Interface

Lecture 89 Demo: How to Create Content in Canva

Lecture 90 Quick Win Activity

Lecture 91 Social Media Marketing Guide in Digital Marketing

Section 8: Facebook Marketing

Lecture 92 Section Overview

Lecture 93 Facebook Marketing Basics

Lecture 94 Facebook Page vs Facebook Personal Account - What’s the Difference?

Lecture 95 Demo: How to Create a Facebook Page

Lecture 96 Demo: Optimizing Your Facebook Page

Lecture 97 Tips to Win the Facebook Algorithm

Lecture 98 What Are Facebook Groups?

Lecture 99 How to Create a Facebook Group

Lecture 100 How to Make Your Facebook Group Engaging

Lecture 101 Introduction to Meta Business Suite

Lecture 102 Demo: Navigating Meta Business Suite

Lecture 103 Section Wrap up and Activity

Lecture 104 Facebook Marketing Guide in Digital Marketing

Section 9: Instagram Marketing

Lecture 105 Section Overview

Lecture 106 Introduction to Instagram Marketing

Lecture 107 Setting Up Your Instagram Business Account

Lecture 108 Mini Demo: Creating an Instagram Account

Lecture 109 Why Your Instagram Profile Matters

Lecture 110 Captivating Display Photo

Lecture 111 SEO-friendly Username and Account Name

Lecture 112 Assigning a Business Category on Instagram

Lecture 113 Writing a Compelling Instagram Bio

Lecture 114 Links You can Add to your Profile

Lecture 115 Must-have Contact Options

Lecture 116 Catalog-style Instagram Highlights

Lecture 117 Engaging Pinned Posts

Lecture 118 Understanding Instagram Algorithm and Features

Lecture 119 Discovering Instagram post formats

Lecture 120 Developing an Effective Content Strategy

Lecture 121 Where to Find Content Ideas

Lecture 122 Demo: Content Planning using Notion

Lecture 123 Discoverability on Instagram (Hashtags and Keywords)

Lecture 124 Activity

Lecture 125 Demo: How to create a Reel using CapCut

Lecture 126 Demo: How to Schedule Reels

Lecture 127 Demo: How to Post Content With Audio

Lecture 128 Instagram Insights

Lecture 129 Section Wrap Up

Lecture 130 Instagram Marketing Guide: Leveraging Visual Content for Business Growth

Section 10: Tiktok Marketing

Lecture 131 TikTok and Digital Marketing

Lecture 132 Intro to TikTok Marketing and Its Importance for Businesses

Lecture 133 How to Pick Your Niche

Lecture 134 Mini-Demo: Setting up Your TikTok Account

Lecture 135 Demo: Optimizing Your TikTok Profile for Maximum Visibility

Lecture 136 Diving into the TikTok Algorithm

Lecture 137 Building Your Content Strategy

Lecture 138 How to Craft Captivating Hooks for Your TikTok Videos

Lecture 139 The Power of Hashtags and Keywords

Lecture 140 Demo - Navigating TikTok

Lecture 141 Demo: Creating a TikTok Video

Lecture 142 TikTok Analytics

Lecture 143 Section Wrap Up

Lecture 144 TikTok Marketing in Digital Marketing Guide

Section 11: Influencer Marketing

Lecture 145 Section Overview

Lecture 146 Introduction to Influencer Marketing

Lecture 147 Types of Influencers

Lecture 148 Step 1: Goal-setting

Lecture 149 Step 2: Setting your benchmark

Lecture 150 Step 3: Finding Influencers

Lecture 151 Demo: How to Find Influencers on Instagram

Lecture 152 Demo: How to Find Influencers on Youtube

Lecture 153 Demo: How to Find Influencers on Tiktok

Lecture 154 Demo: How to Find Influencers on Facebook Groups

Lecture 155 Demo: How to Find Influencers on Quora

Lecture 156 How to Spot Red Flags With Influencers

Lecture 157 Quick Activity

Lecture 158 Types of Influencer Marketing Campaigns

Lecture 159 Step 4: Setting up your Influencer Marketing Campaign

Lecture 160 Step 5: Relationship Building + Outreach

Lecture 161 Other Essential Aspects of an Influencer Marketing Campaign

Lecture 162 Demo: Influencer Outreach Tracker

Lecture 163 Step 6: Tracking Your Campaign Results

Lecture 164 Section Wrap Up

Lecture 165 Influencer Marketing in Digital Marketing Guide

Section 12: SEO

Lecture 166 Introduction to SEO

Lecture 167 Keywords Research

Lecture 168 On-Page SEO Essentials

Lecture 169 The Power of Off-Page Optimization

Lecture 170 The Essentials of Technical SEO

Lecture 171 Local SEO: A Guide to Boost Your Local Presence

Lecture 172 Crafting SEO Boosting Content

Lecture 173 The Power of SEO in Your Digital Marketing Strategy

Lecture 174 Section Wrap Up

Lecture 175 SEO in Digital Marketing: An Essential Guide

Section 13: How to Create a Free Website and Optimize It for SEO

Lecture 176 Introduction - Why Having a Website Is Crucial in Digital Marketing?

Lecture 177 Sign up and Create an Account

Lecture 178 How to Customize Your Website and Optimize It for SEO

Lecture 179 About Section

Lecture 180 Adding a Blog Post

Lecture 181 Adding a Pinterest Button

Lecture 182 Improve Your Local SEO - Adding Business Info

Lecture 183 How to Improve Site Speed

Lecture 184 Publish Your Free Website

Section 14: ChatGPT for Digital Marketing

Lecture 185 Introduction to ChatGPT

Lecture 186 ChatGPT for Digital Marketing

Lecture 187 Can ChatGPT Revolutionize Your Digital Marketing Strategy?

Lecture 188 Market Research and Analysis with ChatGPT

Lecture 189 Branding with ChatGPT

Lecture 190 Digital Marketing Funnel with ChatGPT

Lecture 191 Digital Marketing Funnel: A Comprehensive Guide with ChatGPT

Lecture 192 Content Marketing with ChatGPT

Lecture 193 Content Marketing with ChatGPT: A Comprehensive Guide

Lecture 194 Section Wrap Up

Lecture 195 ChatGPT for Digital Marketing: A Comprehensive Guide

Section 15: Conclusion: Big Congratulations!

Lecture 196 Your Digital Marketing Journey Begins: Empowered, Inspired, and Unstoppable!

Aspiring digital marketers looking for an easy-to-follow guide with practical applications,Business owners who want to take their marketing efforts online with actionable strategies,Creative entrepreneurs ready to grow their personal brand with effective marketing,Marketers eager to enhance their digital marketing skills through hands-on experience,Anyone looking to boost their online presence through immersive learning