Digital Design Psychology

Creating Accessible and Inclusive Designs

What you'll learn

Create user-centred experiences

Design for accessibility and inclusivitiy

Cognitive load and simplifying interfaces

Understand how emotional design plays a huge role in design psychology

Leveraging behavioural science in design

Work opportunities for digital design psychologists

Requirements

You will learn all you need to know to kickstart your career in digital design psychology

Description

This Digital Design Psychology course is designed to empower digital designers with a deep understanding of the true purpose of design: to craft intuitive, user-centred experiences that resonate with users on both a functional and emotional level. We will go beyond the basics of user-centred design, diving into how prioritizing the needs and behaviours of individual users can enhance the overall experience for a broader audience. You’ll explore the powerful connection between emotional design, behavioural science, and digital design, and how these areas can work together to create more engaging and effective digital products.Through this course, you'll gain practical knowledge of key psychological principles that influence user behaviour and decision-making, and learn how to apply these insights to inform your design choices. You’ll also examine the ethical considerations behind designing for users, ensuring that your work not only meets functional goals but also promotes a positive, inclusive, and responsible user experience. By the end of the course, you'll be equipped with the tools and strategies to create designs that don’t just look good—but truly connect with users, driving both satisfaction and success and lastly, you will be able to choose different ways to pursue a career in digital design psychology from working in the corporate world to being a freelance designer. 

Overview

Section 1: Introduction

Lecture 1 Introduction

Section 2: Understanding Digital Design Psychology

Lecture 2 What is Digital Design Psychology?

Lecture 3 Importance of Accessibility and Inclusive Design

Lecture 4 Importance of Research in Digital Design Psychology

Section 3: Psychology of Perception in Design

Lecture 5 Gestalt Principles

Lecture 6 Colour Psychology

Lecture 7 Typography

Section 4: Cognitive Load and Simplifying Interfaces (Neurodiversity in design)

Lecture 8 What is Cognitive Load?

Lecture 9 Strategies to Reduce Cognitive Load

Section 5: Emotional Design

Lecture 10 Introduction to Emotional Design

Lecture 11 Don Norman's three levels of Emotional Design

Section 6: Leveraging Behavioural Science in Design

Lecture 12 Understanding Cognitive Biases

Lecture 13 Persuasion in Design

Lecture 14 Integrating Research & Company Goals into Your Digital Design Workflow

Section 7: Conclusion

Lecture 15 Work Opportunities for Digital Design Psychologists

Lecture 16 Recap and Takeaway

Digital design enthusiasts