Comprehensive Product Management: Kickstart Your Career
Published 3/2025
MP4 | Video: h264, 1920x1080 | Audio: AAC, 44.1 KHz
Language: English | Size: 7.45 GB | Duration: 8h 50m
Published 3/2025
MP4 | Video: h264, 1920x1080 | Audio: AAC, 44.1 KHz
Language: English | Size: 7.45 GB | Duration: 8h 50m
Become a product manager. 12+ hours of videos with real Indian tech products, resume strategies, interview prep & more
What you'll learn
Apply product management problem-solving frameworks to identify, analyze, and address user needs effectively
Develop comprehensive metrics systems to quantify product problems and track performance across acquisition, retention, and monetization
Utilize product analytics tools including Mixpanel, Google Analytics 4, and SQL to make data-driven decisions
Conduct effective competitive research to understand market positioning and identify opportunities for differentiation
Design and implement user research methodologies including interviews and surveys to uncover customer insights
Create detailed user personas and experience maps to visualize the customer journey
Develop strategies for managing stakeholder relationships across different departments and organizational levels
Construct opportunity solution trees to systematically map user problems to potential solutions
Apply structured brainstorming techniques to generate creative solutions and evaluate them against prioritization criteria.
Create wireframes and breadboards using industry tools like Figma to visualize product solutions
Develop comprehensive concept notes and PRDs (Product Requirement Documents) with all essential components
Demonstrate understanding of fundamental technical concepts including client-server architecture, databases, and APIs
Prepare for product management interviews by mastering common question types (guesstimation, product design, behavioral)
Evaluate product management roles across different company sizes and industries to identify ideal career opportunities
Create an effective professional portfolio with compelling proof of work, resume, and elevator pitch to stand out in job applications
Requirements
There are no pre-requisites required. You will learn everything from scratch in this course.
Description
This course is designed for anyone who has decided to become a Product Manager in India and is looking for something structured and comprehensive to achieve their goal. You will not just learn skills and master them but also be able to develop a roadmap to land your first product job. The magic formula to land a product role in India requires 4 critical pieces to come together. First, you need to master the skills of product management. Second, you need to build a killer product portfolio and tailor your resume to apply effectively. Third, you need a clear strategy on where to apply, how to find referrals, how to customize your job application and how to stand out. And finally, you need targeted interview practice with strategies specific to Indian companies to crack that role. This course includes all four components in one comprehensive package. Choosing the right product role is critical for long-term success, yet many candidates apply indiscriminately. We'll walk you through key preferences to consider before you start applying and provide a structured framework to assess roles and their responsibilities. You'll get access to comprehensive salary data across different companies and role levels, helping you benchmark your expectations accurately.
Overview
Section 1: Fundamentals of product management
Lecture 1 Product management is problem-solving
Lecture 2 Your life as a Product Manager
Lecture 3 Let me say that again: PMs are obsessed with problems
Lecture 4 Problem solving framework
Lecture 5 The most common mistakes early PMs make
Lecture 6 Solving wrong problems is expensive
Lecture 7 Do you think this product solves a problem? Drop your answers in the chat
Lecture 8 Examples of great problem solving at Uber and Swiggy
Lecture 9 The most common problems for a PM
Lecture 10 How do you identify the right problems
Lecture 11 Goals = Metrics | The starting point for a PM
Lecture 12 Summary
Section 2: Quantifying problems using Metrics
Lecture 13 Breaking goal into actionable input metrics
Lecture 14 Getting users, retaining them and making money
Lecture 15 Your goal or output metrics as a PM
Lecture 16 Breaking down acquisition for Spotify
Lecture 17 Breaking down retention for Spotify
Lecture 18 Breaking down monetisation for Spotify
Lecture 19 Build your daily metric rituals
Lecture 20 Summary
Section 3: Understanding the market and competitors
Lecture 21 You are a PM at Swiggy and…
Lecture 22 Customers define your alternatives
Lecture 23 Use competitive research to understand user needs
Lecture 24 Get started with competitive research
Lecture 25 The most common yet missed source of information
Lecture 26 Everything is out there
Lecture 27 Summary
Section 4: User Research: Uncovering customer insights to discover problems
Lecture 28 User insights shaping companies: Stories from Cred and AirBnb
Lecture 29 Buisness are built on understanding and solving user problems
Lecture 30 Replace assumptions with genuine curiosity
Lecture 31 Business decision guides the research
Lecture 32 Translate your business question into research question
Lecture 33 Breaking down the user research process
Lecture 34 Think of interviews as conversations
Lecture 35 Common mistakes while designing surveys
Lecture 36 The time when uber used its own product to identify user problems
Lecture 37 Users are talking, LISTEN!
Lecture 38 Synthesis: Going from data to decisions
Lecture 39 Build surveys with Surveymonkey
Lecture 40 Learn how to broadcast your surveys with YAMM
Lecture 41 Transcribe user interviews with Descript
Lecture 42 Draw user insights with Dovetail
Lecture 43 Learn about user behaviour with Microsoft Clarity
Section 5: Opportunity Mapping: Giving a structure to user problems
Lecture 44 User problems are opportunities
Lecture 45 Building an opportunity solution tree
Lecture 46 Mapping the customer’s experience on Netflix
Lecture 47 Translating customer's experience into a complete opportunity solution tree
Lecture 48 How do you prioritise the right problems
Section 6: Working with people and stakeholders
Lecture 49 Stakeholder Management vs Partnership
Lecture 50 Identifying your stakeholders
Lecture 51 Think of Stakeholders as "People"
Lecture 52 You can learn from all your stakeholders
Lecture 53 Bring Structure to your relationships with stakeholders
Lecture 54 Role Play Exercise: Lack of predictable timelines
Lecture 55 Role Play Exercise: Poor Decision Making
Lecture 56 Role Play Exercise: Quality Issues
Lecture 57 Role Play Exercise: Adhoc work
Lecture 58 Role Play Exercise: Velocity of the team is down
Lecture 59 Role Play Exercise: Trust Issues
Section 7: Brainstorming solutions and shortlisting the winning idea
Lecture 60 One final checklist before you start brainstorming
Lecture 61 The first idea may not be the best idea
Lecture 62 Structured approach to come up with creative solutions
Lecture 63 Prioritising solutions
Section 8: Breadboarding & Wireframing: Bringing your solutions to life
Lecture 64 Breadboarding - The easiest way to visualise your solutions
Lecture 65 Figma: Designer's favorite tool
Lecture 66 Collaboration in Figma
Lecture 67 Get the terms right - Wireframing, prototyping, fidelity
Lecture 68 The right approach to make wireframes
Lecture 69 Drawing wireframes in Figma
Section 9: Concept note: The 'why' of building a product
Lecture 70 Introduction to concept note
Lecture 71 Why we need PRDs and concept notes?
Lecture 72 Different sections of a concept note
Lecture 73 Section 1: Project Summary
Lecture 74 Section 2: Goals & Success Criteria
Lecture 75 Section 3: Target Persona
Lecture 76 Section 4: Alternatives
Lecture 77 Section 5: User Journey
Lecture 78 Section 6: The Problem
Lecture 79 Section 7: Assumptions
Lecture 80 Section 8: Proposed Solution
Lecture 81 Section 9: Risks
Lecture 82 Section 10: Impact Assessment & Metrics
Lecture 83 Summary
Section 10: Putting it all together in a PRD
Lecture 84 The one source of truth for a product or a feature
Lecture 85 What should you write a PRD for?
Lecture 86 The most important part of a PRD
Lecture 87 Solution space
Lecture 88 Execution space - functional, non-functional requirements & edge cases
Lecture 89 Execution space - risks, mitigation, launch plan, stakeholders & tracking
Lecture 90 Should I follow a template?
Lecture 91 Summary
Section 11: Tech concepts PMs must know
Lecture 92 How does the internet work?
Lecture 93 What happens in the frontend and backend?
Lecture 94 Databases and their types
Lecture 95 Common mistakes while working with databases
Lecture 96 How an API works?
Lecture 97 What is a webhook?
Lecture 98 Difference between webhook and API
Lecture 99 The different stages of software development
Lecture 100 How software is developed across different stages?
Lecture 101 Summary
Lecture 102 Tech questions asked in interviews and how to answer them
Section 12: Most common product interview questions & how to answer them
Lecture 103 Types of questions asked in product interviews
Lecture 104 How to answer a guesstimate question?
Lecture 105 Sample Question Practice: Guesstimation
Lecture 106 How to answer product design questions?
Lecture 107 Sample Question Practice: Design an alarm clock for the blind
Lecture 108 Sample Question Practice: How will you improve Spotify?
Lecture 109 Sample Question Practice: Favourite product
Lecture 110 Sample Answer Explained: Favourite product
Lecture 111 Behavioral questions: Master your 5 key stories
Lecture 112 Sample Question Practice: Why Product Management?
Lecture 113 Important frameworks to get you started
Lecture 114 The most essential tips and tricks
Section 13: Perfect your answers with mock interview questions
Lecture 115 How many flights fly out of Bangalore airport in a day?
Lecture 116 Unlock more mock interviews
Section 14: Understand the job market in India
Lecture 117 Product roles in Indian companies
Lecture 118 How do recruiters and hiring managers create a JD?
Lecture 119 What does the hiring process look like?
Lecture 120 Thorough research is important in job searching
Lecture 121 Follows these steps to identify good companies
Lecture 122 How to decide if a company is right for you?
Lecture 123 The effect of demand and supply
Lecture 124 Build a realistic career plan
Lecture 125 Summary
Section 15: Pick your ideal product role carefully
Lecture 126 Preferences to consider before you start applying
Lecture 127 Framework to assess the role and its responsibilities
Lecture 128 Salary range across companies and roles
Lecture 129 Fast-paced startup or a larger established company?
Lecture 130 Some practical considerations - location and notice period
Lecture 131 Summary
Section 16: Make your job application stand out from the crowd
Lecture 132 Importance of proof of work in the job market
Lecture 133 What do hiring managers look for in a proof of work?
Lecture 134 Don't just build a portfolio - Promote it right
Lecture 135 Elevator pitch: Present your most authentic story
Lecture 136 Templates to get started on your elevator pitch
Lecture 137 How to do a cold reachout?
Lecture 138 Summary
Section 17: Strategies to optimise your resume
Lecture 139 What do hiring managers look for in an ideal resume?
Lecture 140 How to beat an ATS?
Lecture 141 Should I use AI to write my resume?
Lecture 142 Perfect your profile summary
Lecture 143 Highlight your key skills and tools knowledge
Lecture 144 What should you include in work experience?
Lecture 145 Your educational background
Lecture 146 Course certifications: Show your willingness to upskill
Lecture 147 Optional: Interests and Hobbies
Lecture 148 Summary
This course is for anyone who wants to transition to a product management role and learn the basics from scratch.