Account-Based Marketing (Abm) Step By Step

Learn Account-Based Marketing strategy, high-value account targeting, personalized campaigns, and sales alignment

What you'll learn

Build and implement a complete Account-Based Marketing strategy

Identify and prioritize high-value accounts using intent data

Develop personalized multi-channel ABM campaigns that convert

Align marketing and sales teams to drive measurable ABM success

Requirements

No prior ABM experience needed. Ideal for beginners and professionals eager to learn strategic marketing

Description

Are you ready to move beyond generic B2B marketing tactics and start focusing on the accounts that matter most? In this comprehensive course, "Account-Based Marketing (ABM) Step By Step," you’ll learn how to design and implement a structured ABM strategy that targets high-value accounts, delivers personalized engagement, and drives real business growth.Whether you're a marketing manager, sales professional, business developer, or entrepreneur, this course will equip you with the tools to align your sales and marketing efforts around the right prospects. You’ll move step-by-step through the entire ABM lifecycle—from identifying ideal customer profiles (ICPs) and selecting high-value accounts, to building personalized campaigns and leveraging automation for scale.Using a practical use case and real-world examples, you’ll learn how to use CRM platforms, intent data, AI tools, and multi-channel tactics to reach decision-makers more effectively. We’ll walk you through the ABM funnel, demonstrate how to measure engagement and revenue influence, and provide strategies to optimize your campaigns over time.Each step includes actionable techniques such as:Researching and prioritizing accounts using data and analyticsDeveloping tailored messaging across email, social media, and eventsAligning sales and marketing for a seamless handoff and shared goalsUsing automation tools like HubSpot, Salesforce, and Marketo to scale outreachMeasuring key ABM metrics including engagement rates, pipeline growth, and revenue impactYou’ll also explore advanced ABM techniques, including how to expand ABM into mid-market and SMB segments, use ABM for account retention and growth, and adopt emerging trends such as AI-driven personalization and predictive analytics.The course wraps up with a hands-on final project where you’ll create your own comprehensive ABM strategy—putting theory into action and solidifying your learning.Enroll now and gain the skills to execute Account-Based Marketing campaigns that get attention, generate qualified leads, and close deals faster.

Overview

Section 1: Introduction

Lecture 1 Introduction

Lecture 2 Introduction To Account-Based Marketing (ABM) (1)

Lecture 3 Introduction To Account-Based Marketing (ABM) (2)

Lecture 4 Our Use Case - TechSolutions Inc

Section 2: Step 1 - Defining Your ABM Strategy

Lecture 5 Step 1 - Defining Your ABM Strategy (1)

Lecture 6 Step 1 - Defining Your ABM Strategy (2)

Section 3: Step 2 - Building Your Target Account List

Lecture 7 Step 2 - Building Your Target Account List (1)

Lecture 8 Step 2 - Building Your Target Account List (2)

Section 4: Step 3 - Crafting Personalized ABM Campaigns

Lecture 9 Step 3 - Crafting Personalized ABM Campaigns (1)

Lecture 10 Step 3 - Crafting Personalized ABM Campaigns (2)

Section 5: Step 4 - Leveraging Technology & Automation In ABM

Lecture 11 Step 4 - Leveraging Technology & Automation In ABM (1)

Lecture 12 Step 4 - Leveraging Technology & Automation In ABM (2)

Section 6: Step 5: Aligning Sales And Marketing For ABM Success

Lecture 13 Step 5 - Aligning Sales And Marketing For ABM Success (1)

Lecture 14 Step 5 - Aligning Sales And Marketing For ABM Success (2)

Section 7: Step 6 - Measuring & Optimizing ABM Campaigns

Lecture 15 Step 6 - Measuring & Optimizing ABM Campaigns (1)

Lecture 16 Step 6 - Measuring & Optimizing ABM Campaigns (2)

Section 8: Step 7 - Advanced ABM Strategies & Future Trends

Lecture 17 Step 7 - Advanced ABM Strategies & Future Trends (1)

Lecture 18 Step 7 - Advanced ABM Strategies & Future Trends (2)

Section 9: Conclusion

Lecture 19 Conclusion

This course is designed for B2B marketers, sales professionals, marketing managers, business developers, and entrepreneurs looking to engage high-value accounts through personalized, data-driven strategies. It’s ideal for anyone interested in replacing broad lead generation tactics with focused, measurable ABM campaigns that align teams and deliver business results.