«Future Proof Sales Strategy» by Steven Norman

The B2B sales profession is under tremendous, unprecedented pressure.
Empowered customers, product commoditization, more complex buying processes and the impact of technology have all dramatically altered the sales landscape. With over half of salespeople failing to meet quota, not only are current B2B sales methods being questioned – the very existence of the sales function is being discussed.
There’s a huge cull going on and a wide gap between those that are thriving and those being eliminated. So how do hard-pressed business and sales leaders sort through the plethora of advice and sales tools out there, and find the right answers?
Written by B2B sales expert Steven Norman, Future Proof Sales Strategy teaches sales and business leaders seven steps to transform their team’s performance and build a bulletproof sales machine – one they can point at a market with confidence, knowing it will generate revenue efficiently and profitably.
This tried and tested framework targets every step of the sales process – from acquisition to retention, hiring the right team to accelerating performance, from stakeholder engagement to change management.
The end result? More deals, more profit, career growth and a seat with the C-suite.