Foundation Programmatic Advertising Course 2021

Foundation Course_Master Programmatic Advertising, Media Buying, and get ahead in Digital Marketing

What you'll learn
Learn Programmatic Advertisement & Media Buying process; a brief history, language and key terms
Gain 360-Degree Knowledge of Programmatic Advertising; ecosystem, key players, industry dynamics, media buying methods
Understand how Programmatic fits into a Digital Marketing Strategy and why its important
Learn about Media buying and the future of Digital Marketing
Requirements
You would need some basic level understanding of Digital Marketing to fully benefit this course.
Description
Overview: Get immersed into the world of programmatic advertising. In this course, designed for those with an intermediate understanding of the digital marketing space, we'll explain exactly what programmatic advertising actually is, and how it's executed. We use simple visuals to illustrate complex systems, and provide clear definitions for industry terms and how programmatic shapes every aspect of digital marketing.  It is perfect for anyone who is interested in landing a job in digital media agency  or in a digital marketing team. How does this course benefit you?New to data-driven advertising? Are you part of a Marketing team and want to keep updated with the fast pace world of Online Advertisement? Do you work in Digital Marketing and need an update on the lastes technologies used? Want to become a trader in a Media Agency or join trading desk with a leading Brand? This course is the perfect place to start. Dive deep into the concepts, and skills required to master programmatic advertising. Get to know the practice of media buying through data-driven marketing strategies.This course is suited for any marketing professional looking to stay current with new industry trends, digital marketers looking to further understand programmatic advertising and data driven marketing strategies tailored to digital media. And anyone who wants to start a career in digital marketing, a media agency or media trading.This course has no pre-requisites but it would be better suited for someone with some knowledge of digital advertising. It is suitable for anyone wanting to gain comprehensive knowledge of programmatic advertising, whether they have no experience in Programmatic Media Buying or already run programmatic advertising campaigns. In other words, this course will take you from the very basics to the more advanced aspects of programmatic advertising.Please let us know what you think of the content by leaving a review? This would mean the world to us. The introduction course is complete, and depending on your feedback we will publish other courses in other areas of Programmatic. We wanted to make something different, and engaging so instead of having a "death by power-point" course, we are delivering an engaging experience. The course is delivered by programmatic professionals, feels more a like a TV show than a PowerPoint training-  it has been built with motion graphic effects and professional editing. It feels different, its more engaging, have a go and please leave us a review!

Overview

Section 1: Fundamentals of Programmatic Advertising

Lecture 1 Brief History of Media Buying

Lecture 2 Introduction to Traditional Media Buying

Lecture 3 Introduction to Programmatic  Media Buying

Lecture 4 Programmatic vs Traditional Media Buying

Lecture 5 The Future of Media Buying is Programmatic

Section 2: Demystifying Real Time bidding and the importance of data.

Lecture 6 Programmatic Media Buying – how it works?

Lecture 7 The Power of Data

Lecture 8 Audience and the role of cookies, Device IDs and pixels.

Section 3: Programmatic Buying Tactics

Lecture 9 What is a purchase funnel?

Lecture 10 Comparing Auto vs Consumer Packaged Goods (CPG)

Lecture 11 Programmatic Buying Tactics

Digital advertising professionals looking to advance their careers or keeping ahead of new technologies and innovation.,Anyone with a background in social media looking to expand to other digital advertising. Advance your current field of Digital Marketing, Advertising, Media Buying,Beginners interested in becoming Programmatic managers or Digital Marketing Managers; working in Advertising and Digital Marketing for an agency or advertiser,Broadcast media professionals looking to learn about digital advertising, Connected TV and Programmatic Advertising,TV professionals and sales people looking to enhance their digital and programmatic proficiency.,Change careers land a new job in Media Buying, Digital Marketing or Programmatic Advertising or Digital marketing students looking to expand their knowledge of the space and land a High-Paying Job in Programmatic Advertising