"Customer Relationship Management: Contemporary Concepts and Strategies" ed. by Tahir Mumtaz Awan, Taufiq Choudhry

This book examines the dynamics in customer relationship management (CRM) due to cutting-edge technologies and human-centric approaches that redefine businesses’ engagement with their customers. The book offers an all-inclusive view of the current and future topography by investigating the deep impact of emotional intelligence on customer loyalty and coupling the transformative power of AI. This book also addresses CRM implementation across diverse markets and cultures by offering a unique perspective on the universal and adaptable nature of customer management strategies.

Customer relationship management (CRM) has gone beyond traditional frameworks and immersed itself in innovative strategies.
It is robust guidebook for readers by integrating theoretical foundations with practical applications. It providee an outline to businesses for effective CRM strategies and fostering sustainable customer relationships. The insights presented in this book are vital for businesspeople, managers, and researchers so that they may leverage CRM as a strategic tool for their respective success.

Contents
1. Corporate Governance – A Modern Perspective
2. Humanizing CRM: Appealing to Intuition, the Senses and Emotions to Optimize Customer Relationships
3. Integrating Social Media in CRM: Engaging Customers on Digital Platforms
4. Optimizing the Brand-Product Narrative for a Direct-to-Consumer Webstore
5. Beyond Mobile – How AI Is Expanding the Ways Businesses Can Interact with Their Clientele
6. Emotional Intelligence and Customer Loyalty


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