The Routledge Companion to Advertising and Promotional Culture, 2nd Edition
The Routledge Companion to Advertising and Promotional Culture, 2nd Edition
English | 2023 | ISBN: 0367645106 | 698 Pages | EPUB | 4 MB
English | 2023 | ISBN: 0367645106 | 698 Pages | EPUB | 4 MB
This updated edition takes a critical look at advertising and promotion during the explosion of digital and social media, as well as with significant social and cultural shifts, including the COVID-19 pandemic, the rise of the Black Lives Matter movement, the destabilization of democracies and rise of authoritarianism around the world, and intensification of the climate crisis. The book offers global perspectives on advertising and promotion with attention to issues of diversity and difference. It contains eight sections: Historical Perspectives on Advertising and Promotion; Promotional Industries; Advertising Audiences; Advertising Identities; Advertising and/in Crisis; Promotion and Politics; Promotionalism and Its Expansions; and Advertising, Promotion, and the Environment.