Become A Brand Manager | Learn The Skills & Get The Job

Learn theory and get practical knowledge which all beginners need to have

What you'll learn
Brand management, strategy and tactics
Managing 360 campaigns (including radio, TV)
Selecting the right media channels for brand communication
Brand identity - understanding rules, following brief, setting values and goals
Visual identity - understanding rules, following brief, setting values and goals
Market research - useful tools (Kantar, Nielsen, Semrush, Ahrefs, Google Trends, Google Analytics etc.)
Creating personas
Customer journey - discovering new development opportunities, understanding needs, thinking "out of the box"
Understanding peoples requirements
Advertising possibilities (ATL, BTL, ads formats, ads channels, ads variations)
Influencer marketing - choosing the group, cooperation, analysis
Referral programs - understanding mechanisms and possibilities
Real time marketing - strategy and tactics
Facebook groups - understanding advantages for the brand
SEO - understanding key differentiators
Radio campaigns - strategy and tactics
TV campaigns - strategy and tactics
Management - useful tools and functionalities
Visual consistency
How to write a perfect Brand Manager CV
Understanding the Brand Manager's role and duties
Requirements
No programming or marketing skills needed.
Description
This course will show you a wide spectrum of Brand Manager's works. You will get familiar with methods which will let you work, develop ideas, manage teams, search for growth possibilities, care for the brand. Understanding the theory "what is the brand" isn't the hardest part of this course and your future job. The hardest part is independency and ability to think "out of the box", while guiding and caring for the brand. Today the competition on the market is really high. This course teaches you how to think and be one step forward. While learning with this course you will: develop marketing knowledge, understand UX discovery rules, analyse market research tools, understand ATL / BTL actions, discover advertising possibilities, run market research, create personas, develop user journeys maps, understand client's requirements, cooperate with influencers, understand referral mechanisms, plan real time marketing actions, use Facebook groups potential, understand what are 360 campaigns, understand radio campaigns, understand TV campaigns, manage team, understand your duties, understand "what is a brand", prepare a perfect CV. Whether you’re a graphic designer changing your career,a public relations specialist looking for new challenges, a business owner who wants to take the brand to the next level by hiring a brand manager, a marketing specialist or a project manager who wants to grow,> then this course is for you, and will teach you step-by-step, how to prepare to your new job, which skills to develop, how to think about the brand, and what to care for. I created this course for everyone who is going to work as a Brand Manager for the first time. I was lacking theoretical knowledge at the beginning of my brand manager career, and today I am sharing my experience. There is so much more to show you and teach you, so I really recommend you taking this course as your first step, and waiting for my other courses which are coming soon :)

Overview

Section 1: Introduction

Lecture 1 Introduction

Section 2: Get familiar with a new role

Lecture 2 What does a Brand Manager do

Lecture 3 How much does a Brand Manager earn

Lecture 4 Crucial skills and experience - prepare your CV

Section 3: Define the brand

Lecture 5 What is a brand - set brand's elements

Lecture 6 Brand's identity

Lecture 7 Brand's visual identity

Lecture 8 Consistency

Section 4: Discover needs, run market research

Lecture 9 Market research

Lecture 10 Personas

Lecture 11 Customer Journey

Lecture 12 People's requirements

Section 5: Advertising

Lecture 13 Advertising possibilities (ATL, BTL actions)

Lecture 14 Facebook and Instagram ads

Lecture 15 Google Ads

Lecture 16 YouTube Ads

Lecture 17 Influencer marketing

Lecture 18 Referrals

Lecture 19 Real time marketing

Lecture 20 Facebook groups

Lecture 21 SEO

Lecture 22 360 campaigns

Lecture 23 Radio campaigns

Lecture 24 TV campaigns

Section 6: Project Management

Lecture 25 Managing projects

Section 7: Summary

Lecture 26 Summary

Beginner Brand Managers,Professionals who change their career