The Art of Design Strategy
The Art of Design Strategy: Tracing the Future of Design Innovation (Design Thinking)
English | 2025 | ASIN : B0D89R9WNL | 245 Pages | PDF EPUB (True) | 15 MB
English | 2025 | ASIN : B0D89R9WNL | 245 Pages | PDF EPUB (True) | 15 MB
Although business leaders and designers may appear to have different objectives, they actually share a common goal: ensuring the long-term success and profitability of their organization. This book highlights the shared objective, examining the progression of Design Strategy to bridge the gap between design practice and executive decision-making. Featuring the TRACES framework, it aligns design initiatives with overarching business goals, enhancing design-led strategies.