The Platform Business Strategy: A Practical Guide for Busy Product Leaders
João Craveiro, "The Platform Business Strategy: A Practical Guide for Busy Product Leaders"
English | ASIN : B09XZVKQYV | 2022 | 100 pages | AZW | 1376 KB
English | ASIN : B09XZVKQYV | 2022 | 100 pages | AZW | 1376 KB
Platform businesses are among the most successful companies of the past few years (think Uber, Facebook, Airbnb, or Amazon). You might also have heard of this model as a “multi-sided platform” or “marketplace”. This isn't a new business model, but as Internet connections became increasingly present in our lives (first in every home, then in every pocket), the possibilities for global-scale platform businesses exploded.
Not all businesses that set out to build a platform business are set out to succeed in it, though.
This book is for founders, product managers and product leaders in platform businesses. It is particularly useful if:
you are in your first foray into platforms;
your company lacks the aforementioned awareness of the specifics of a platform business and of building a product to help that business succeed.
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