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    3. Auditory Contributions to Food Perception and Consumer Behaviour

    Auditory Contributions to Food Perception and Consumer Behaviour

    Posted By: readerXXI
    Date: 5 Feb 2020 23:36:33
    Auditory Contributions to Food Perception and Consumer Behaviour

    Auditory Contributions to Food Perception and Consumer Behaviour
    by Charles Spence, Felipe Reinoso-Carvalho
    English | 2019 | ISBN: 9004416285 | 224 Pages | PDF | 10.5 MB

    This volume provides a state-of-the-art summary of the emerging field of sonic seasoning research, whereby music/soundscapes are specifically chosen, or else designed/composed, in order to correspond crossmodally to, and hence potentially modify, the associated taste/flavour of food and beverages.

    CONTENTS

    Note on Contributors
    Introduction to Auditory Contributions to Food Perception and Consumer Behaviour
    Extrinsic Auditory Contributions to Food Perception & Consumer Behaviour: an Interdisciplinary Review
    Variations in Food Acceptability with Respect to Pitch, Tempo, and Volume Levels of Background Music
    High-Tempo and Stinky: High Arousal Sound–Odor Congruence Affects Product Memory
    Not Just Another Pint! The Role of Emotion Induced by Music on the Consumer’s Tasting Experience
    A Sweet Voice: The Influence of Cross-Modal Correspondences Between Taste and Vocal Pitch on Advertising Effectiveness
    Taste the Bass: Low Frequencies Increase the Perception of Body and Aromatic Intensity in Red Wine
    Analysing the Impact of Music on the Perception of Red Wine via Temporal Dominance of Sensations
    Index

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