The Three C’s of Marketing: Content, Communication and Connection

The Three C's of Marketing: Content, Communication and Connection
Strategies to Build a Following and Increase Sales

Unlock the secrets to skyrocketing sales with The Three C's of Marketing: Content, Communication, and Connection—Strategies to Build a Following and Increase Sales, by Anita Nevins, Founder and CEO of Direct Connection Advertising & Marketing. This is the best marketing book for small to medium businesses. This guide will teach you how to master modern marketing strategies such as B2C marketing strategies and B2B marketing methods— without a big-budget ad campaign!

Why this book?

• Content: Learn how to create compelling content that captures and retains audience attention, create a business marketing plan, and market online with expert tips and real-world success stories.

• Communication: Discover branding and messaging techniques. With this marketing strategy book, you will learn to develop a consistent, engaging brand voice and build a stellar public image.

• Connection: Transform engagement into loyalty. Build a passionate customer base, utilize incentives and events, and harness the power of an online community.

Interactive and Practical

• Step-by-Step Exercises: Create a comprehensive marketing campaign with detailed, easy-to-follow instructions.

• Visual Aids & Worksheets: Navigate complex concepts effortlessly.

• Quick-Reference Glossary: Stay up-to-date with essential marketing terms.

Who Should Read This?
This is the best marketing book for beginners and seasoned marketers alike, this guide is perfect for staying current with today's most effective marketing tactics. Whether you're looking to solve past sales struggles or scale your business, this guide provides the tools you need.

About the Author
Anita Nevins, a seasoned marketing expert with over 30 years of experience, shares proven strategies that have driven substantial revenue growth for countless businesses, including her own business. Now her expertise is available to help you achieve the same success!

FAQ:

Q: Do I need a marketing team or a large marketing budget to implement this strategy?
A: Not at all. If you're willing to dedicate the time to plan your campaigns, create and publish content, engage with your community, and measure your success–this strategy is completely do-it-yourself.

Q: How much time do I need to devote to the exercises in this book?
A: This book is completely self-paced and reference-style. You can work through it as you have time. We think you'll start to see results quickly, and want to return to learn more. It’s meant to live at your desk as a beacon to guide your marketing efforts from here on out.

Q: Do I need marketing experience to understand the principles introduced in this book?
A: You only need the knowledge you already have about your business's current and desired state. Online marketing has introduced many acronyms and new terms for business owners to know. The glossary section provides quick references for acronyms or specialized marketing terms you may be unfamiliar with.

Q: When will I start seeing sales increase?
A: When you begin putting time and effort into your business marketing plan, your sales should gain momentum. If you stay consistent, systemize your processes, and continuously improve your marketing efforts the results begin to compound. This is the best marketing book to keep you on track as you grow your strategy from basic (but effective) to completely optimized.