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    3. Theories and Techniques of Marketing Management (Repost)

    Theories and Techniques of Marketing Management (Repost)

    Posted By: leonardo78
    Date: 21 Nov 2017 23:24:22
    Theories and Techniques of Marketing Management (Repost)

    Theories and Techniques of Marketing Management by Vinod N. Patel
    Language: English | 2010 | ISBN: 8189473034 | 312 pages | PDF | 16,7 MB

    This book has been written with the purpose of covering all aspects of Marketing Management
    1. Marketing Management and Marketing Functions
    2. Marketing Management Organisation
    3. Personal-marketing
    4. The Marketing Executive
    5. Theories and Techniques of Marketing
    6. Marketing Meetings, Compensations and Marketing Contests
    7. Marketing Force Management
    8. Quality Management to Meet Customer Satisfaction
    UPWARDS