NORMOSIS: THE INVISIBLE EPIDEMIC

We live immersed in a system of norms and expectations that silently dictate how we should live, what we should value, and even who we should be. But what if everything we've been told is "normal" is actually an invisible prison?

"Normosis - The Invisible Epidemic" is a thought-provoking and transformative work that sheds light on a little-discussed but deeply rooted phenomenon in our lives: normosis. This concept describes the set of dysfunctional social standards that, while widely accepted, erode our authenticity and lead us away from genuine fulfillment.

With an interdisciplinary approach that unites psychology, sociology, philosophy, and technology, this book deconstructs normative impositions and reveals how they shape our choices, our desires, and even our mental health. From the incessant search for bodily perfection to the culture of exhaustive productivity, from the need for validation on social networks to the normalization of toxic relationships, each chapter invites us to reflect on how conformity imposed by the social environment can be a trap for critical thinking and individual freedom.

The book also examines the overwhelming impact of artificial intelligence in amplifying digital normosis. Algorithms that reinforce unrealistic aesthetic standards, virtual assistants that perpetuate gender stereotypes, and facial recognition mechanisms that discriminate against social groups are just some of the examples explored. How can we resist this global standardization and regain control over our choices?

Throughout the pages, the reader will find in-depth analyses of the role of normosis in history, economics, education, and even spirituality, as well as a critical look at how belief systems and dogmas reinforce blind obedience to predetermined models of life. The contemporary challenges of hyperconnectivity, ideological polarization, and the pressure for social acceptance are addressed with clarity and foundation, offering a comprehensive overview of the phenomenon.

But "Normose" is not limited to criticism; it is, above all, an invitation to action. The reader will find tools and strategies to resist normotic conformism and rediscover its uniqueness, cultivating a more authentic and meaningful life. From introspective practices for self-knowledge to forms of collective resistance and social transformation, this work becomes a true guide for those who wish to break the vicious cycle of normosis and rescue its essence.

If you are a professional who seeks to understand the social mechanisms that impact your work, an educator interested in fostering critical thinking, or simply someone who feels that life has lost its luster under the weight of other people's expectations, this book is for you.

In a world where normality has become a pathology, questioning it is an act of courage. Are you ready to see beyond appearances and free yourself from the invisible epidemic?

About the author
Prof. Marcão is a contemporary writer and thinker, with a vast knowledge of interpersonal relationships, philosophy and psychoanalysis. Author of more than 200 books, his work covers complex and fundamental themes for understanding modern society. With a critical and interdisciplinary approach, he has stood out for offering deep and innovative reflections on today's challenges.