Finding Your Niche: Small Business Guide
Finding Your Niche: Small Business Guide by Michael Foster
English | November 21, 2024 | ISBN: N/A | ASIN: B0DNTR5V2B | 71 pages | EPUB | 0.37 Mb
English | November 21, 2024 | ISBN: N/A | ASIN: B0DNTR5V2B | 71 pages | EPUB | 0.37 Mb
Entrepreneurs generally take one of two paths when determining who they want their business to cater to: the mass market or a niche market. Whichever option you choose will depend on factors like your offering's appeal, its utility, your experience, and personal bandwidth constraints.
If you try to appeal to the mass market, you're probably going to try to create multiple products or serve various industries. Becoming a leader in your space will be an extremely difficult challenge.
Selling into a niche market gives you more flexibility to narrow your scope, structure your business around your passion, and sell to an audience you know well. In this book, you’ll learn about the benefits of niche markets, how to find your niche, and what to do after you identify an unmet need.