Trend Management: How to Effectively Use Trend-Knowledge in Your Company
Trend Management: How to Effectively Use Trend-Knowledge in Your Company
English | 2025 | ISBN: 3662707977 | 151 Pages | PDF EPUB (True) | 7 MB
English | 2025 | ISBN: 3662707977 | 151 Pages | PDF EPUB (True) | 7 MB
This book offers a concise introduction to trend management in companies, demonstrating how effective trend management can help you understand future developments and make informed decisions. Key business decisions often rest on assumptions about future market trends, customer behavior, and emerging technologies that drive new products. The book details established methods such as trend studies and trend radars, explaining both their methodology and application. Practical tips are provided to help integrate these insights into a company's operational processes, emphasizing that trend management is only successful when it results in positive change.