Strategic Agility in Marketing
Strategic Agility in Marketing: Concepts, Methods, and Organizational Impact
English | 2025 | ISBN: 3658475099 | 238 Pages | PDF EPUB (True) | 20 MB
English | 2025 | ISBN: 3658475099 | 238 Pages | PDF EPUB (True) | 20 MB
This book offers a comprehensive guide to establishing marketing organizations and teams based on Agile principles. By emphasizing a customer-centric mindset, flexible structures, cross-functional collaboration, and continuous success measurement, agility empowers marketing teams to strengthen customer relationships, foster innovation, and amplify organizational impact. When implemented effectively, agile marketing positions teams as true business enablers within their organizations.