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This book looks at how the bioeconomy and circular economy can help make construction more ressource-conserving. The construction sector is at a crossroads, searching for pathways to smarter material use — whether bricks, steel, concrete, or wood. While technical solutions and innovative concepts exist, their widespread adoption lags. This inertia stems not just from technical or economic challenges but also from the deeper, often overlooked layers of social and cultural dynamics: the roles of actors, institutions, and collective perceptions of ecological crises.