Collaborative Research Design: Working with Business for Meaningful Results (2nd Edition)
Collaborative Research Design: Working with Business for Meaningful Results
English | 2024 | ISBN: 3031701488 | 350 Pages | PDF EPUB (True) | 31 MB
English | 2024 | ISBN: 3031701488 | 350 Pages | PDF EPUB (True) | 31 MB
This book offers a comprehensive exploration of research methods for investigating business management processes, emphasizing the integration of academia and practice. It introduces innovative approaches that acknowledge the business community as stakeholders and advocates for their active involvement in the research process. With a focus on understanding the thoughts and behaviors of business managers, the book showcases a range of contemporary research methods. It challenges traditional research designs by presenting fresh perspectives on literature reviews, interviews, and observation studies. Additionally, it explores cutting-edge techniques such as vignettes, workshops, improvisation, theater, and computer-based simulation. The book also addresses data capture, generation, and analysis, incorporating various models, computer-aided text analysis, and innovative data display methods. By linking research philosophy with different research methods, the book highlights the importance of aligning reality and beliefs in driving knowledge creation.