Strategic Management
Strategic Management: Fundamental Concepts for Decision Making and Strategy Execution
English | 2024 | ISBN: 3031556682 | 371 Pages | PDF EPUB (True) | 26 MB
English | 2024 | ISBN: 3031556682 | 371 Pages | PDF EPUB (True) | 26 MB
This book provides students with the fundamental concepts and stages of strategic management and planning in organizations with essential tools to make decisions in order to remain competitive in the business world of today. It offers an introduction to the key topics and themes of organizational and competitive strategies and provides a panoramic view of the changing corporate environment. The author draws on insights from various typical functional courses, such as marketing, finance, and accounting, to help students understand how top executives and managers make the strategic decisions that drive successful businesses.