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    3. Managing the Supply Chain Management-Marketing Interface

    Managing the Supply Chain Management-Marketing Interface

    Posted By: readerXXI
    Date: 15 Jan 2021 23:25:57
    Managing the Supply Chain Management-Marketing Interface

    Managing the Supply Chain Management-Marketing Interface
    by Lucio Lamberti, Margherita Pero
    English | 2019 | ISBN: 1838672893 | 140 Pages | PDF | 4.36 MB

    This ebook provide insights into the main trends and socio-economical changes that affect SCM-M interface and call for a profound reflection on how companies and supply chains should tackle such changes, and also provides insights on the techniques, approaches, tools and frameworks companies and supply chains can put in place to manage the SCM-M interface.

    Table of Contents

    Co-creation with customers and suppliers: an exploratory study
    Australian food retail supply chain analysis
    Customer influence on supply chain management strategies
    Leveraging customer knowledge to enhance process innovation
    Towards Industry 4.0
    Attraction in buyer-supplier relationships
    Supply chain - marketing integration
    The evolving nature of the marketing–supply chain management interface in contemporary markets

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