The Only Sales Person In The Room: 52 Ways for Small Business Owners to Master the Art of Selling

"The Only Sales Person in the Room: 52 Ways for Small Business Owners to Master the Art of Selling" is a practical guide designed specifically for small business owners who find themselves wearing the sales hat, often without any formal training or experience. This book offers 52 actionable strategies, one for each week of the year, to help you confidently close deals, build lasting customer relationships, and grow your business.
From mastering the basics of sales psychology to developing your unique selling proposition and leveraging digital tools, each chapter provides a step-by-step approach to a different aspect of selling. Whether you're struggling with cold calls, negotiating prices, or simply trying to get comfortable with the sales process, this book offers practical solutions that are easy to implement.
Written with the small business owner in mind, The Only Sales Person in the Room not only teaches you how to sell more effectively but also empowers you to embrace your role as the key driver of your business's success. By the end of the book, you'll have the confidence and skills to turn every sales opportunity into a win.
If you're ready to take control of your sales process and transform your business, this book is your essential guide.

About Leisa
Leisa Pickles is the Founder and Chief Go Getter at Find me the Leads®, an independent sales consultancy supporting SME’s with Sales Outreach.
Leisa has an extensive background in Sales spanning more than 25 years and prior to founding Find me the Leads® in 2018 worked for Mars Incorporated in various Sales roles.
In 2022, Leisa was named Sales Adviser of the year for the UK and Ireland in the Enterprise Nation Adviser Awards. Building on this accolade, in 2023 Leisa made the F:Entrepreneur #ialso100 list, a list of 100 inspiring female business leaders from across the UK.
Leisa is the Co-Host of the Scale Up Your Sales & Marketing Podcast which empowers Small Business Owners and Leaders to take control of their own Sales & Marketing process.
When not on the telephone making Sales Outreach calls on behalf of Clients, you will find Leisa listening to Power Ballards whilst out walking the Find me the Leads® Chief Inspiration Officer, Buddy the Miniature Schnauzer. Failing that, she is often found drinking a flat white and enjoying a slice of coffee and walnut cake in one of her favourite independent coffee shops.