Doing Media Research
Michael Stevenson, "Doing Media Research"
English | ISBN: 152960205X | 2025 | 312 pages | PDF | 4 MB
English | ISBN: 152960205X | 2025 | 312 pages | PDF | 4 MB
What is media research and how is it done? This book offers detailed introductions and practical guidance for all aspects of media research, from developing a research question and choosing sources to interpreting media texts, applying qualitative and quantitative methods, conducting interviews, and much more.
You will encounter:
A ′Fundamentals′ section covering eight big topics like ′what is method?′
A global perspective reflected in case studies of media research in Asia, Africa and South America
Practical examples on topics from crafting a thesis statement to conducting an analysis and presenting the outcomes
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