Doing Research in the Real World

Click on the icons in the margins of the eBook to access a wealth of resources including:

Video Content
Chapter introductions and top tips from the author along with tried and tested open access videos on YouTube introduce you to key chapter contents

Datasets
Play around with real data in SPSS and put your statistics knowledge into practice

Weblinks
Direct you to real world examples to broaden your knowledge

Checklists
Guide you through a specific research process such as running a focus group or conducting an interview

Further Reading
Link you to a range of resources to deepen your understanding of a topic

However you access the content the Third Edition guides you smoothly through the research process from start to finish setting out the skills needed to design and conduct effective research and introduces the reader to the reality of conducting research in the real world. It gives practical advice on how best to select appropriate projects, design strategies, sources and methods and provides the tools needed to collect, analyze and present data.

Applicable to any discipline and firmly rooted in the practicalities of research there are new and exciting chapters on:

- Using SPSS for quantitative data analysis

- Sampling strategies in quantitative and qualitative research

- Approaches to secondary analysis

- Using focus groups

- Ethnography and participant observation

(*interactivity only available through Vitalsource eBook)