Social Media: How to Engage, Share, and Connect
Social Media: How to Engage, Share, and Connect by Regina Luttrell
English | 2014 | ISBN: 1442226110, 1442226129 | 260 pages | PDF | 2,5 MB
English | 2014 | ISBN: 1442226110, 1442226129 | 260 pages | PDF | 2,5 MB
Social Media: How to Engage, Share, and Connect will help readers understand and successfully use social media tools through
a thorough history of social media and pioneers of the field;
chapters on specific subjects such as photo-sharing, video, networks, and crisis communication, among others;
discussions on appropriate use of social media in public relations, where the profession stands today and where it is headed in the future;
and real-world examples of successful social media campaigns.
This book will become your go-to reference guide for all things social media-related as it applies to public relations and the everyday duties of PR professionals.
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