The Archetype Effect: Unlocking The Six Types of Motivation at Work
The Archetype Effect: Unlocking The Six Types of Motivation at Work
English | 2025 | ISBN: 1394295219 | 202 Pages | EPUB | 4 MB
English | 2025 | ISBN: 1394295219 | 202 Pages | EPUB | 4 MB
Based on an extensive global research program conducted in nineteen countries around the world surveying over forty-eight thousand people, The Archetype Effect delivers a new framework to understand and cater to worker motivators across roles, industries, and organizations. This book shows how workers can be classified into six major archetypes based on their motivations, and describes how recent disruptions, such as gig work, remote work and AI-assisted automation, are impacting worker motivators overall.