Boks to Business

Dr. Johan "Rassie" Erasmus. Maverick. Icon. Record-breaking coach. Controversial sports administrator. Innovative boundary-pusher.

In this groundbreaking book, we delve into Rassie's transformative tenure as head coach and director of South Africa’s national rugby team from 2018 to 2024, extracting powerful lessons for the business world. Discover how the Springboks rose from zeroes to heroes, revamped their public image, achieved unprecedented success, and solved the transformation puzzle.

We explore the nine core building blocks of the Bomb Squad Operating System (BSOS), illustrating how a clear vision, strategic milestones, and an agile team that thrives on feedback and innovation are key to sustained success. Learn how to embed core values into every decision, track progress with real-time scoreboards, and develop the mental resilience to make bold, game-changing moves.

Whether you're leading a multinational corporation or a scrappy start-up, Boks to Business offers actionable strategies to build a stronger team and a better business. Drawing from real-world case studies in South Africa and beyond, this playbook is designed for leaders seeking to outmanoeuvre the competition, surprise their customers, and achieve lasting excellence.

Featuring insights and stories from top leaders and innovators such as: Adrien Erasmus
• Steve Jobs
• Nicola Nel
• Gaynor MacArthur
• Elon Musk
• Richard Marshall
• Roelof Botha
• Rich Mulholland
• Andrew Smith
• Paul Azinger
• Kees Snijders
• Clinton Holcroft
• Mark Zuckerberg
• Luvuyo Rani
• Louw Barnardt
• Rahul Jain
• Doug Hoernle

Boks to Business is the ultimate guide for leaders seeking to achieve lasting excellence by learning from one of the most innovative figures in sport.