The Global Corporate Brand Book
M. Morley, "The Global Corporate Brand Book"
English | ISBN: 1349545511 | 2009 | 247 pages | EPUB | 1155 KB
English | ISBN: 1349545511 | 2009 | 247 pages | EPUB | 1155 KB
The corporate brand can be considered as the definition of the company. This book by a leading practitioner explores the connections between corporate brands, corporate reputation, relationships, perceptions and image and shows how reputation can be enhanced and corporate brand equity strengthened over the long term.