Place Branding: Glocal, Virtual and Physical Identities, Constructed, Imagined and Experienced
R. Govers, "Place Branding: Glocal, Virtual and Physical Identities, Constructed, Imagined and Experienced"
English | ISBN: 1349311677 | 2009 | 338 pages | EPUB | 8 MB
English | ISBN: 1349311677 | 2009 | 338 pages | EPUB | 8 MB
The topic of place branding is moving from infancy to adolescence. Many cities, and nations have already established their place brand and this well documented new book brings the fundamentals of place branding together in an academic format but is at the same time useful for practice.