Sustainable Marketing: Pearson New International Edition
Sustainable Marketing: Pearson New International Edition by Diane Martin
English | 2013 | ISBN: 1292040890, 9332536635 | 253 pages | PDF | 6,6 MB
English | 2013 | ISBN: 1292040890, 9332536635 | 253 pages | PDF | 6,6 MB
For courses in Sustainable Marketing or as a supplement to marketing courses that include sustainability as a focus.
A lasting approach to marketing.
As the engine that drives the global economy, marketing leaves an enormous footprint on the environment and society. To help readers make a lasting impression in their marketing efforts, Martin/Schouten provides the concepts behind valuable—and lucrative—sustainable marketing strategies.
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