The Product-Led Playbook: How to Unlock Self-Serve Revenue and Dominate Your Market

$1 Billion in self-serve revenue.
Sounds a bit crazy, right?
Well, it might sound crazy. But it’s not impossible.
And I know this because this is what I did over the last 5 years: guided 408+ software companies to $1 Billion in collective self-serve revenue – using product-led growth and effective operations management.
After all, product-led growth is what Slack, Miro, Google, and OpenAI used to scale to legendary heights.
But here’s the thing: product-led growth isn’t a silver bullet.
Simply slapping on a free trial or freemium tier to existing software doesn’t guarantee you’ll suddenly drive millions in revenue.
But after 9 years of working alongside hundreds of SaaS companies, diligently tracking what they did and when–and how that impacted their revenue–I was able to pin down what separates the wildly successful, multi-million-dollar product-led SaaS companies from the rest.
And no, they didn’t just have great onboarding.
Or transparent pricing.
What these companies had was a driven, visionary founder who set up an unshakeable foundation for the future of their company. A foundation so strong it could easily support their exponential growth.
What’s more, there were 9 key elements that repeated themselves across these foundations, forming an exact operations system for building and scaling a profitable, product-led company to 7, 8, even 9 figures in revenue—and beyond.
And that’s what I want to share with you today.
Hi, I’m Wes Bush, founder of ProductLed.com and author of the bestseller “Product-Led Growth: How to Build a Product That Sells Itself.”
And in this new book, The Product-Led Playbook, I’m sharing with you the ProductLed System™ – an operations system of 9 elements that SaaS companies can implement to build that same unshakeable foundation for scaling their ARR to multiple millions without a sales team.
All boiled down into a simple, step-by-step process.
“This book is the go-to manual for building a successful product-led business.” Esben Friis-Jensen, Co-founder at UserFlow ($5M ARR with 3 employees).
Here’s a sample of what you’ll uncover inside:

• What the 9 key elements of a strong product-led organization are–and how to implement each one, step-by-step
• How to design a generous free plan that lets users taste the value of your product–without giving *everything* away
• Which clues you need to look for to identify your best-fit (and most likely to pay) users
• What “the First Strike” principle is and how to use it to help users see value in your product within 7 minutes
• How to craft pricing tiers and structure a pricing page that makes it obvious to users which plan is right for them
• What you need to put on your homepage to wildly increase free trial sign ups
• How to identify bottlenecks so you can tackle them head-on and improve operations performance to scale your growth
• What you need to align your team and get them pumped about growing your business with you
• What are the 15 moats you can use to hone your strategic differentiation and make what you do hard to copy
• How to zero in on your “upgrade promise” so that upgrading to paid is a no-brainer
• Which metrics you should really be tracking to assess your progress (not all data is created equal)
• How SaaS leadership teams and founders can drive PLG through effective operations execution within their company
• & so much more!

I’ve also packed the book with action items at the end of each section as well as templates, canvases, and checklists so you’ll never feel like you’re fumbling in the dark.
Because there is a better way to grow and scale your SaaS. A better way to build a legendary company you’ll be remembered for.
And if you want to find out what that is, then order your copy today.