Startup Success: A Guide for Aspiring Entrepreneurs

INTRODUCTION
Introduction to Entrepreneurship will introduce future business owners to the concepts and principles of entrepreneurship. The course will introduce the role entrepreneurs play in the local business environment and the impact of entrepreneurship on the national economy. This course will explore many of the concepts that future entrepreneurs must master before they start their business. It is a course that mixes theory with practice. Learners will be challenged to apply the principles, concepts and framework to real world situations.
COURSE GOALS
Upon completion of this course, future entrepreneurs should be able to:
1. Recognize the entrepreneurial potential within yourself. 2. Describe the role of entrepreneurship within society. 3. Explain the impact of entrepreneurship on the individual, the family and the local
community. Explain the process and nature of entrepreneurship.
4.
5. Identify ways in which entrepreneurship manifests itself in society, including start‐
ups and within the corporate environment, public sector and non‐profit sector. Identify and assess potential business opportunities.
6.
7. Explore how business opportunities can be turned into sustainable business
opportunities.
8. Explore a typical business model for an entrepreneurship enterprise.
9.
Explain the business planning process and its outputs.
10. Explain how the start‐up process works.
COURSE STRUCTURE
The course is divided into five units:
Unit 1 Entrepreneurship Unit 2 From Ideas to a Sustainable Business Unit 3 New Business Ventures Unit 4 The Business Planning Process Unit 5 Marketing, Technology, Legal and Ethical Considerations of Entrepreneurs Each unit is further broken down into related topics. Each unit and many topics include self‐reflection questions to ponder, activities to complete and formal assignments to complete and send to your instructor. The units contain a number of references that learners are encouraged to review. This