Marketing for Tourism and Hospitality: Collaboration, Technology and Experiences
Marketing for Tourism and Hospitality: Collaboration, Technology and Experiences by Alan Fyall, Patrick Legohérel, Isabelle Frochot, Youcheng Wang
2019 | ISBN: 1138121290, 1138121274 | English | 620 pages | EPUB | 22 MB
2019 | ISBN: 1138121290, 1138121274 | English | 620 pages | EPUB | 22 MB
The marketing landscape has changed dramatically in recent years, especially for tourism and hospitality practitioners. Marketing for these industries is now a multi-dimensional, collaborative venture driven by technological change and the growing demand for authentic co-created experiences.
Marketing for Tourism and Hospitality provides students with a contemporary, accessible and useful resource as they prepare to encounter the complexities and challenges of tourism and hospitality marketing globally. A clear articulation of the changing landscape, a comprehensive introduction to the three underpinning themes of collaboration, technology and experiences, and a plentiful supply of international case material provide students with an enjoyable and digestible resource that is both academically rigorous and practice-oriented, helping them prepare for day-to-day problems in the dynamic world of marketing.
This contemporary, challenging and highly applied text is an indispensable resource for all students of tourism and hospitality degree programmes.