Consumer Research Methods in Food Science (Methods and Protocols in Food Science)
Consumer Research Methods in Food Science (Methods and Protocols in Food Science) by Carlos Gómez-Corona, Heber Rodrigues
English | April 8, 2023 | ISBN: 1071629999 | 484 pages | MOBI | 18 Mb
English | April 8, 2023 | ISBN: 1071629999 | 484 pages | MOBI | 18 Mb
This volume details a wide range of consumer research methods from different disciplines with an application to food and beverages. Each chapter is written by well-known researchers in the field that guides the reader on a specific method in applied consumer research. Chapters are separated by disciplines, detail brief theoretical background, provide a clear examples of the methodology, anthropology, history, linguistics, and visual arts, culinary arts, design, and user experience are also approached. The separation of methods through disciplines gives a better structure to the reader when trying to apply each method.
Authoritative and cutting-edge, Consumer Research Methods in Food Science detail clear steps and a framework to reproduce consumer research methods in different applications.
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