Entrepreneurial Icebreakers: Conquering International Markets from Transition Economies
Entrepreneurial Icebreakers: Conquering International Markets from Transition Economies by Julia Prats and Marc Sosna
English | 2014 | ISBN: 1137446307 | 432 pages | PDF | 2,7 MB
English | 2014 | ISBN: 1137446307 | 432 pages | PDF | 2,7 MB
How can entrepreneurial ventures started in difficult transition economy contexts conquer international markets and eventually compete at world-class level? With this book, readers can follow the footsteps of 15 internationally successful companies from ten different Central and Eastern European countries and Russia which started in weak and uinstable geopolitical conditions, and were able to scale internationally and compete at their industries' forefronts. These ''Entrepreneurial Icebreakers'' are the change agents of transition economies and have created international pathways for themselves and others. This book presents key insights about the challenges and the approaches they applied. All companies are featured in 15 teachable case studies – ready to use in entrepreneurship and strategy courses – that represent a broad level of diversity with regard to countries, industries, topics, growth phases, challenges and internationalization strategies.