The Identity of the Architect: Culture and Communication
Laura Iloniemi, "The Identity of the Architect: Culture and Communication "
English | ISBN: 1119546214 | 2019 | 144 pages | PDF | 29 MB
English | ISBN: 1119546214 | 2019 | 144 pages | PDF | 29 MB
Today there are more tools for communication than ever before, yet very little in the way of reflection on how these are being used and even less on what exactly is being conveyed. This issue of AD looks at how architecture is communicated from a cultural perspective. Do the identities of practices or their business-driven branding and promotional efforts resonate with the critical acclaim many architects seek? Has slick image-led media coverage sold the profession short? How is it possible to convey the less visual and haptic qualities of architecture? Can architects be more creative in their communication efforts, making these joyous on their own terms as Le Corbusier did so memorably? Is there really a need to succumb to the world of corporate marketing processes and managerial business jargon?
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