Advances in Digital Marketing in the Era of Artificial Intelligence
Advances in Digital Marketing in the Era of Artificial Intelligence:
Case Studies and Data Analysis for Business Problem Solving
English | 2025 | ISBN: 1032585110 | 328 Pages | EPUB | 6 MB
Case Studies and Data Analysis for Business Problem Solving
English | 2025 | ISBN: 1032585110 | 328 Pages | EPUB | 6 MB
This book highlights the technological advances that are transforming the future of digital marketing and covers important areas of research in this field. The book demonstrates advances in digital marketing as well as tools, techniques, methods and strategies based on artificial intelligence. It also identifies gaps in research into effective digital marketing tools, techniques and methods, and it bridges the interaction between digital marketing strategies and organisations’ business plans, on the one hand, and customer relations, on the other, in the age of artificial intelligence.