Transnational Media Management: A Special Issue of the Journal of Media Economics
C. Ann Hollifield, "Transnational Media Management: A Special Issue of the Journal of Media Economics"
English | 2001 | pages: 65 | ISBN: 0805897089 | PDF | 0,4 mb
English | 2001 | pages: 65 | ISBN: 0805897089 | PDF | 0,4 mb
Transnational management issues are increasingly important in the media industry. This project examines research on the management strategies that media corporations employ as they move into overseas markets and the management issues they face once they get there. The study concludes that research on transnational media management has been sparse and fragmented. In addition, it identifies questions that should be addressed in the future if scholars are to better understand the behavior of global media corporations.
My Link