Political Marketing: Theoretical and Strategic Foundations
Wojciech Cwalina, Andrzej Falkowski, Bruce I. Newman, "Political Marketing: Theoretical and Strategic Foundations"
English | ISBN: 0765622912, 076562916X | 2011 | 352 pages | PDF | 2 MB
English | ISBN: 0765622912, 076562916X | 2011 | 352 pages | PDF | 2 MB
Political Marketing: Theoretical and Strategic Foundations is the first comprehensive, integrated theory-to-practice text on this important subject. With insights and concepts drawn from the disciplines of Marketing, Psychology, and Political Science, this book covers every aspect of marketing's infiltration into the political process, including campaign strategy, market segmentation, and media strategy.