Consumer Behaviour: A European Perspective (repost)
Consumer Behaviour: A European Perspective by Michael Solomon, Gary Bamossy, Soren Askegaard and Margaret K. Hogg
English | 2013 | ISBN: 0273772724 | ISBN-13: 9780273772729 | 672 pages | PDF | 15,1 MB
English | 2013 | ISBN: 0273772724 | ISBN-13: 9780273772729 | 672 pages | PDF | 15,1 MB
Now in its 5th edition, Consumer Behaviour: A European Perspective provides a fully comprehensive, lively and engaging introduction to consumer behaviour. The book links in consumer behaviour theory with the real life problems faced by practitioners. The unique five-part micro-to-macro wheel structure also provides a multi-disciplinary approach, including the latest data to profile European consumers.
This book is ideal for second and third year undergraduate marketing students, undergraduate students taking a consumer behaviour module as part of a business course and postgraduate students on masters courses in marketing.